Microsoft 365 is swooping in to try and steal G Suite free customers

Microsoft 365
(Image credit: Microsoft)

Microsoft is making a bold attempt to steal G Suite users over to its own office software offering.

The company is offering a 60% discount on its Microsoft 365 platform to former G Suite customers unhappy that they will soon have to pay for Google's services.

Google revealed recently that it would be ending free subscriptions to G Suite services such as Docs, Sheets, Meet and Gmail, instead "upgrading" users to a paid subscription by May 1 2022.

In the market

"Organizations of all sizes rely on productivity and collaboration tools to get work done—they’re what keep business humming. If you’re a small business that’s relied on G Suite legacy free edition, we couldn’t help but notice you might be in the market for a new solution," Jared Spataro, head of Microsoft 365 wrote in a blog post

“We’ve got news for you: today, you can get a 60 percent discount on a 12-month Microsoft 365 Business Basic, Business Standard, or Business Premium subscription, along with the help you need to make the move.”

The offer is exclusive to current G Suite legacy free edition users who purchase a 12 month Microsoft 365 subscription by August 2, 2022. 

Businesses based in the US will also get one year of free support with Business Assist for Microsoft 365, the company's platform that aims to help small businesses migrate and get up to speed quickly.

Google has not responded to the move yet, but Microsoft's bold action could pay off.

Many legacy G Suite users were left annoyed at Google's move, which will see the G Suite legacy free edition no longer available from July 1, 2022, with any users found not to have started paying after 60 days being locked out.

However a recent loophole could allow some non-business users a way out, with Google noting that anyone using G Suite legacy free edition for personal use and unwilling to upgrade to a Google Workspace subscription could possibly continue their current subscription for a little longer.

Google says it will automatically upgrade free users from May 1 to "an upgraded Google Workspace paid subscription" based on its analysis of the customer's usage and the features it thinks you'll need.

Google Workplace plans start at $6/user/month for its Business Starter option, with Business Standard ($12/user/month) and Business Plus ($18 /user/month) also on offer, providing an increasing level of services with the amount paid.

Google is offering a discount for twelve months, and won't start charging subscription fees until July 1, 2022. The company is also offering businesses who don't want to pay or upgrade the chance to export their data at no extra cost.

Mike Moore
Deputy Editor, TechRadar Pro

Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for nearly a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal, and when he's not keeping track of all the latest enterprise and workplace trends, can most likely be found watching, following or taking part in some kind of sport.