Mailchimp has announced a new partnership that allows users of its email marketing software (opens in new tab) to directly integrate with Shopify's ecommerce platform (opens in new tab).
Both new and existing users of the two companies will now be able to connect their Mailchimp (opens in new tab) account with their Shopify (opens in new tab) storefront through a direct integration which eliminates the need for third-party tools and manual data transfers.
VP of Mailchimp's app marketplace, Joni Deus explained in a press release (opens in new tab) that this new direct integration will help drive business for both companies' customers ahead of the 2021 holiday shopping season (opens in new tab), saying:
“Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is. We’re thrilled to have partnered with Shopify again ahead of our customers’ busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.”
Direct integration
By connecting Mailchimp and Shopify directly, merchants will be able to combine the power of both purchasing and marketing data and use these insights to help drive conversions, increase revenue and reach even more customers.
The two companies decided to announce their new direct integration now so that their small business customers will have plenty of time to connect the two platforms and make this one of their most profitable holiday selling seasons yet.
Mailchimp also revealed that it has acquired ShopSync whose app has been used by tens of thousands of its customers to connect their Mailchimp and Shopify accounts over the past two years. ShopSync's work on its app also made it easy for the email marketing firm to bring their technology in house and integrate it into its platform.
Mailchimp and Shopify users can check out this support page (opens in new tab) to learn more about connecting the two platforms so they can drive additional business to their online stores (opens in new tab).
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