A staple of email marketing services, Constant Contact (opens in new tab) enables business owners to create unique email marketing campaigns for reaching out to customers.
Constant Contact’s email marketing services are available as a standalone offering, or can be bundled into its ecommerce platform (opens in new tab), website builder (opens in new tab), and social media marketing, to meet your business’ needs.
To review Constant Contact email marketing, we’ll go through the cost, features, usability, and support options available to find out if Constant Contact is the right email marketing software (opens in new tab) for you.
Plans and pricing
Constant Contact offers two main email marketing plans: Core, and Plus. Each plan’s cost is based on the size of your contact list.
The Core plan (opens in new tab) covers the basic essentials you’d expect for email marketing. This includes features like scheduling unlimited email campaigns, over 300 email templates, real time reporting, the ability to import and manage contact lists, and posts to social media.
This Core plan starts at $9.99 a month for users with under 500 contacts. The monthly cost increases to $35 for 501–2,500 contacts, then to $55 for 2,501–5,000 contacts, then to $80 for 5,001–10,000 contacts. It keeps going up, with the max price listed of $300 per month for up to 50k contacts, and after that it requires a custom quote.
The Plus plan (opens in new tab) includes all the basics of the Email plan, plus some extras to take your email marketing up a notch. With Plus, your emails can include automated emails such as for birthdays or anniversaries, conversion and sales reporting, integrated Google Ads, and a personalized kickoff call.
Email Plus plans (opens in new tab) begin at $45 a month for under 500 contacts, rising to $70 a month for under 2,500, then to $95 a month for under 5,000, then to $125 a month for under 10,000. The cost continues to rise based on your contact list size: a contact list of 30,000 will cost $310, while a list of 50,000 will cost $410. For that need in excess of 50K contacts require a custom quote.
Constant Contact offers a 60-day free trial (no credit card required), but it is limited as you can only email up to 100 contacts before you’ll have to pay. Discounts are also available for nonprofit organizations that are prepaying.
There is also a more advanced Sales Accelerator (opens in new tab) option which offers an all-in-one CRM platform, and is clearly a more complex and comprehensive product than the main email plans. The pricing advertised on the website indicates that it costs $399 a month.
For business owners that are novices at design, Constant Contact has over a hundred customizable templates- already optimized for mobile. Another neat feature will scan your website and auto-generate a template themed for your website’s colors and images.
Editing of these templates is a snap with drag-and-drop layouts or image and text boxes. Users with coding skills will appreciate the feature to create an email template based on a custom code.
To build your contact list, Constant Contact offers the option to enter your contacts one by one, import them from a spreadsheet or file, or import them from Gmail (opens in new tab) or Microsoft Outlook (opens in new tab).
With your contact list complete, you then create segments, which enables you to target, for example, customers who haven’t opened an email in awhile via a special promo or update.
Constant Contact also integrates with Shopify (opens in new tab) and WooCommerce (opens in new tab), enabling you to create contact list segments based on what customers have purchased. With Constant Contact’s integration with ecommerce, customers can also shop your store directly from their inbox.
We also appreciate the email automation tools. Automation can reduce the workload, with such features as the ability to send an automatic resend of the email to a non-opener.
Interface and in use
An ease to set up and get started with, Constant Contact takes just a few minutes to register a new account. With your account created, you’ll be queried with a few questions about your business and any existing contact lists.
Intuitively simple to set up, the web interface makes it pretty easy to find what you’re looking for, be it campaigns, contacts, or reports.
Constant Contact also has apps available for both iOS and Android. While the app is sleek and the ability to draft emails and organize contacts on the go has its appeal, the usefulness is extremely hindered by the inability to edit draft email campaigns created on desktop. By way of example, users that want to draft a campaign on their work computer, and then edit it from their iPad later will be disappointed.
Constant Contact provides a pretty comprehensive level of support: you can chat or speak to a service representative on the phone, or pose your question to the community. We like the in-depth library of video tutorials, that covers everything from pricing and payments, to advice on growing your contact list.
For those concerned about the security of their contact lists or private information, Constant Contact has plenty of measures to keep your data secure.
The security measures include restricted access to Constant Contact’s physical servers, firewalls (opens in new tab), user data encryption including credit card numbers, and third-party security reviews of its internally developed software.
For the budget conscious, Mailchimp (opens in new tab) is a worthy competitor to Constant Contact. It offers most of the same email marketing basics, such as templates and list segmentation- at a lower price. Even further, Mailchimp offers a free plan if you have under 2,000 contacts, making it ideal for users who are just starting out.
For businesses that have webinars as a core component, it might be worth looking into GetResponse (opens in new tab), to allow for easy integration of webinars with your email contact list.
onstant Contact easily makes the shortlist of names people think of when it comes to email marketing, and there’s plenty of reasons why. Constant Contact is easy to set up and use, offering high levels of support and security.
However, the shortcoming is that there’s nothing really setting Constant Contact apart from its competitors among email marketing services. At least Constant Contact offers a 60-day free trial, so it’s worth checking out. However, temper your enthusiasm as you can’t expect game-changing innovation at these levels.
Constant Contact can stand out with the separately featured and more comprehensive CRM (opens in new tab) plan, but as with the Constant Contact Website Builder (opens in new tab), we'll consider that in its own review.
- Reach even more potential customers with the best email marketing software (opens in new tab)