Intel CEO says AMD lead is over as it considers "software-first" move

Intel's logo in front of their booth at a tradeshow
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Intel (opens in new tab) CEO Pat Gelsinger suggests software will play a much larger role in the future of the company, as he prepares to once again take the fight to AMD (opens in new tab), according to reports.

Betting big on software in an interview with CRN, Gelsinger wants Intel to adopt a “software-first” approach to help the company trump the competition in all applications, from the cloud (opens in new tab) to the edge.

“We have to deliver the software capabilities, and then we have to empower it, accelerate it, make it more secure with hardware underneath it. And to me, this is the big bit flip that I need to drive at Intel,” shared Gelsinger.

He added that if there’s one thing that he learnt from his 11 year stint at VMware, it’s that “delivering silicon that isn’t supported by software is a bug.” 

“Here we come”

In the interview Gelsinger admitted that he knew Intel wasn’t in the best of shape when he took over as CEO (opens in new tab) in February, with an eroding market share thanks to rapidly improving silicon from AMD (opens in new tab) on one hand, and the delayed delivery of its 7nm chips (opens in new tab), on the other.

But that’ll change soon, asserts Gelsinger, thanks to a multi-pronged approach that will see the culmination of new advancements in manufacturing and architecture over the next few years, coupled with Intel’s revamped integrated device manufacturing strategy, IDM 2.0 (opens in new tab).

Gelsinger’s outlook might seem a bit too optimistic with the ongoing silicon crunch, which is something Intel’s CEO has himself expressed concern (opens in new tab) about a couple of times in the past. 

However, it appears that Intel will be able to capitalize on the silicon crunch to aggressively push its IDM 2.0 strategy, and as Tom’s Hardware says it could also help evaporate any disadvantage of the delay in the production (opens in new tab) of its upcoming Xeon Scalable Sapphire Rapids processors.

“We’re ready to get the mojo back in that respect,” beamed Gelsinger. 

Via CRN (opens in new tab)

With almost two decades of writing and reporting on Linux, Mayank Sharma would like everyone to think he’s TechRadar Pro’s expert on the topic. Of course, he’s just as interested in other computing topics, particularly cybersecurity, cloud, containers, and coding.