Apple is hailing the rare deal as "a very special Mac campaign."
Special Mac campaign
SMBs will be entitled to 8% off bulk orders between 5 and 24 devices; firms ordering 25 or more Macbooks can expect a 10% discount. The deal includes any combination of 14-inch and 16-inch models, and is expected to end on December 24 2022.
Small and medium businesses will be entitled to the discount, which appears more generous than the typical cut-rate offered to business clients.
According to Bloomberg's report, "sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest. Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasn’t touted an offering like this in half a decade, declined to comment."
The unusual offer come as Apple expects Mac sales to plummet for the last quarter of the year.
In an earnings call in October, Apple CFO Luca Maestri revealed that revenue from Mac sales is set to "decline substantially" from last year.
It's believed that the lack of an updated Macbook Pro in 2022 is propelling, at least in part, the drive to offer businesses the discounted models - particularly during the all-important holiday quarter.
The only updates Apple made to its laptops this year were a new MacBook Air and 13in MacBook Pro in June 2022, with the former driving its hardware sales considerably in the last quarter. However, it looks like MacBook Pro sales will still be behind last year’s.
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Lewis Maddison is a Staff Writer at TechRadar Pro. His area of expertise is online security and protection, which includes tools and software such as password managers.
His coverage also focuses on the usage habits of technology in both personal and professional settings - particularly its relation to social and cultural issues - and revels in uncovering stories that might not otherwise see the light of day.
He has a BA in Philosophy from the University of London, with a year spent studying abroad in the sunny climes of Malta.