Naturally, this, coupled with the fact that Google didn't provide an opt-out option, set privacy alarm bells ringing. The EU put pressure on Google to revise its policy - but Google resisted and now it's facing the consequences.
An initial investigation was launched by the French data protection body, CNIL. Now the UK, France, Germany, Italy, Spain and the Netherlands are all setting their legal sights on Google, which used to collect data from its various services separately.
"Several data protection authorities across Europe are now considering whether the policy is compliant with their own national legislation."
Google could be facing a fine of up to £500,000 ($757,000, AUS$723,000) by Britain's Information Commissioner's Office if it's found to be breaching the UK Data Protection Act, and that's before the rest of Europe gets in on the act.
Via The Telegraph