A third nag may have entered the two-horse race between Lovefilm and Netflix after Spanish streaming site Wuaki.tv launched in the UK on Friday at a starting price of just £2.99 a month.
The on-demand platform, a property of Play.com owner Ratuken, has built a subscriber base of 600,000 users in Spain since its launch in 2009.
Now it's bringing a library of thousands of movies and TV shows across the Mediterranean, with the UK the first stop on its European invasion.
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Users can rent movies a la carte on an individual basis, or pay a monthly subscription fee to snap up unlimited streaming.
£2.99 for life
The starting price of £2.99 (for life!) is for the first 75,000 customers who sign-up for the service, but once those spots are gone it'll be a Netflix-matching and Lovefilm-beating £5.99 per month
If you wish to rent a movie outright, that'll cost you £2.49 a pop, while some titles are available to buy and keep. Play.com users also get 50 per cent off their first two movie purchases from the Wuaki store.
The service is being touted by Ratuken as the first of its kind in the UK to offer subscription and individual rentals of movies.
Although the price is right at the moment, the service is only available through the web browser of your desktop or laptop TV, but the company is promising mobile, console and smart TV apps are inbound before the summer is out.