When Microsoft unwrapped an early version of IE9 yesterday, it proved beyond doubt something we've suspected for a while: IE is the Bono of browsers.
The similarities between the Irish singer and a Windows web browser might not be immediately obvious, but they're there.
In their early days U2 were underdogs, and no matter how good their records the critics would say "U2! You are rubbish! And your singer has a stupid name!"
Early IE was like that too. Netscape was the critical darling, and early IEs were greeted with derision.
Being underdogs suited U2. They made better and better records, got better and better at doing gigs, and eventually everything came together. U2 released The Joshua Tree, a brilliant album that conquered the planet.
It was the same with Microsoft. Internet Explorer 4 was its Joshua Tree.
Naturally, things went badly wrong for both U2 and Microsoft immediately afterwards. U2 were no longer underdogs, and they followed The Joshua Tree with Rattle & Hum, a film-and-album package that made even life-long fans want to punch them.
The criticism stung so much that it forced U2 into underdog mode again. The next record, Achtung Baby, was a career highlight - and it put them on top of the world again, so they responded with more duff music. The lukewarm reaction to Pop resulted in Bono "reapplying for the job of the best band in the world", and the result was All That You Can't Leave Behind. According to Rolling Stone, it was "their third masterpiece."
Microsoft needs to be the underdog
There's an obvious pattern here: when U2 are underdogs, they're great. When they're not, they're not. Microsoft suffers from the same thing.
Just look at Windows Mobile, which has been lacklustre for ages. Now Apple and Android are coming to eat its lunch, Microsoft is rediscovering its mobile mojo.
Exactly the same thing's been happening in browsers. As soon as its browser ruled the web, Microsoft stopped bothering; if it weren't for Firefox, IE6 might still be the most recent Microsoft browser. However, thanks to Firefox and Johnny-come-latelys such as Chrome, Microsoft is in underdog mode again, and that's really apparent in the IE9 preview.
The most interesting thing about the IE9 preview isn't the tech: it's the attitude behind it. Take Sunspider, the benchmarks that give a good indication of a browser's JavaScript performance.
When reviewers - rightly - pointed out that IE8's Sunspider results were woeful compared to every other browser, Microsoft sent them patronising How To Review Browsers documents and dismissed Sunspider as unimportant. This time round Microsoft has sorted out the Sunspider performance and it's running around shouting "Benchmarks! Benchmarks! Benchmarks!"
A brand new tune
Of course Internet Explorer, like Bono, will always have its enemies. There are people out there for whom the very thought of Bono makes them want to punch a nun, and there are people out there who will forever associate the words "Microsoft" and "browser" with security problems and poor standards support.
With IE9, though, Microsoft is singing a brand new song of security, and of standards support, and of hardware acceleration. Provided Microsoft doesn't mess it up, the release of IE9 could turn out to be - yes! - a Beautiful Day.
------------------------------------------------------------------------------------------------------
Liked this? Then check out Why we must kill the Digital Economy Bill
Sign up for TechRadar's free Weird Week in Tech newsletter
Get the oddest tech stories of the week, plus the most popular news and reviews delivered straight to your inbox. Sign up at http://www.techradar.com/register










Your comments (3) Click to add a new comment
grizzlybizzle
March 18th 2010
3. Ah, but does Internet Explorer do a good job of pretending to care about Africans?
Alert a moderator
romi
March 18th 2010
2. The strategy and destiny of browsers is to be able to run any application within a browser, running as good as a standalone application.
Alert a moderator
duskrider
March 17th 2010
1. The damage that MS has done to themselves over IE, their phone software, their security issues, Vista, etc is one of the hardest things to get people over: they have created an air of indifference to all things MS from many people.
Many people have now tried alternate everything: browsers, smartphones, OS's, Office suites, servers and found out that they have some pretty spectacular options out there without MS.
I'm very interested to see how MS comes back from all of this. They did spectacularly well with Windows 7 but I'm not yet so sure about the rest of their product lines.
I was a staunch MS supporter for many, many years but have moved on over the last few years to non-MS products. Now I don't seem to have the gumption to get interested in them again and they still feel like, in most areas, they are playing catch-up after having missed the boat for so long. I don't want to buy catch-up products, I want more than that. I think they were soundly asleep at a very crucial time in the computing world and have therefore seriously damaged their dominance, image and trust.
This is all, of course, great for the consumer! Maybe MS will make a comeback on this round of changes, then start raising the bar like they have been able to on occasion in the past.
Alert a moderator
Tell us what you think
You need to Log in or register to post comments