Trump wants to launch a new "AI force" - but I can't imagine Salesforce is particularly happy about the name
Get Trump on the phone, Mr Benioff
President Trump has unveiled his latest plan to combat concerns around AI by appointing a new "czar" to oversee the technology, and also establish an "AI force" to help enforce this.
However there's just one problem - as anyone who actually pays attention to the technology industry news cycle will be well aware of, Salesforce recently revealed its latest interface platform for AI.
Its name...AIforce.
Which AIforce is best AIforce?
Unveiled at its recent Dreamforce 2026 event, AIforce was the headline announcement for the company, promising no less than a new way of interfacing with the data and AI together to help unlock productivity and efficiency in the workplace like never before.
Described by Salesforce CEO and Chair Marc Benioff as "really the most exciting thing I've ever seen for Salesforce," AIforce was a huge presence at the show, one of the biggest technology conferences on the calendar, with posters and displays splashed around the venue.
The problem is, no-one seems to have told President Trump.
Let's be honest, the man is hardly a master of coming up with good names for anything ("Space Force"/"Big Beautiful Bill"/"Gulf of America") - and is currently seeking out views on an alternative name for the concept of Artificial Intelligence itself.
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In a typically rambling post on his Truth Social site, the President noted that his administration “will not in any way hinder or stifle the Growth of this incredible Industry. Rather, we will cherish it, help it, and watch over it, as it grows!”
He also linked the idea of the AI Force to his creation of the Space Force, which he claimed was a “tremendous SUCCESS.”
The President gave no further details about the AI Force, such as when it might be announced or launched, nor who he had in mind to lead it. Luckily for all of us know, Trump has insisted that “Only High I.Q. individuals need apply!” for the position of AI Czar.
Mr Benioff - maybe it's time to give the President a call and avoid a copyright issue?
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Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for over a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal. When he's not keeping track of all the latest enterprise and workplace trends, he can most likely be found watching, following or taking part in some kind of sport.
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