Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
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I'm ignoring Amazon Prime Day – this deal gives me $50 Amazon gift cards and huge savings anyway
I've tracked deals for years, but this year, Prime Day isn't the sale that's turning my head. Instead, this deal from NordVPN with $50 in free Amazon gift cards is my pick.
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Celebrate Amazon Prime Day 2025 by snagging these free games while they're on offer, including one of the best horror games of all time, Amnesia: The Dark Descent, and the criminally underrated Marvel's Midnight Suns
Amazon Prime Day 2025 has officially kicked off, and Prime Gaming members can now get their hands on a selection of free games to celebrate the occasion.
Been waiting for the Kindle Colorsoft in Australia? I'd get this Kobo colour ereader instead for AU$40 off
The Kobo Libra Colour offers more value than any current Kindle available in Australia, and it's got a small discount on Amazon for Prime Day.
Worrying Nvidia stock rumor hints at GPU price rises – here's why Prime Day could be the best time to buy a new graphics card
Need a new GPU? Prime Day deals could be the most affordable pricing you'll see this year.
Amazon warns millions of users about fake membership subscription emails - here's how to stay safe ahead of Prime Day
Fraudsters are targeting Amazon Prime users with phishing messages ahead of the global sale.
Akaso unveils cheapest-ever 360 camera, but I'd pick the older Insta360 X3 with 45% off over Prime Day
Akaso's first 360 camera shoots 5.7K video with total 360 degree coverage, and is much cheaper than any other current model by Insta360 and GoPro.
