Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Light on your wallet
You can kindle your digital reading passion for as low as AU$140 / NZ$146! I haven't seen these kind of Kindle deals in a very long time.
Installing smart home security cameras in and around the home doesn't need to be difficult or expensive — here's why I've added some to my shopping basket.
Get a whisper-quiet ergonomic mouse that’s so comfortable, your wrist will love you for it — and it doesn't cost the earth either.
These are the 3 JBL Bluetooth speakers I’d personally buy right now.
Is the MacBook Neo worth it for students? I spoke to a tech influencer who told me it’s all about vibe coding.
I find the ultimate winner — just in time for those Prime Day deals
If it’s on sale, there are two big reasons why the iPhone Air is the best-value phone purchase you can make this Prime Day.
These 4 soundbars I tested deliver exceptional quality without forcing you to break the bank — with ultra-cheap options and budget-friendly Dolby Atmos alternatives.
