Prime Day

Amazon Prime Day
(Image credit: Amazon)

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.

Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.

Latest about Prime Day

Internxt website screenshot (August 2025).

Our favorite secure cloud storage provider is only a fraction of the price this Cyber Monday

By Ellen Jennings-Trace last updated

Cyber Monday Don't miss out on this stunning Internxt deal for 90% off this Cyber Monday

Cyber Monday
Phone scam

Cybercriminals used more than 100,000 websites ahead of Amazon's October Prime Day to fleece customers looking for a deal - here's what you should know about staying safe

By Efosa Udinmwen published

NordVPN data reveals cybercriminals built over 120,000 fake Amazon websites before Prime Day, driving a surge in online scams

Security
Amazon Prime Big Deal Days image with Ring Camera, Kindle Scribe, Kindle Colorsoft and Fire TV Stick

Mark your calendars: Amazon quietly reveals dates for its Prime Big Deal Days sale

By Max Delaney published

And it's another week-long shopping marathon this October

Seasonal Sales
Amazon Prime Day credit

Amazon Prime customers warned scammers are after their login info - 200 million users possibly at risk

By Craig Hale published

2025 saw Prime Day scams continue – attackers are exploiting cost concerns and using urgency to steal victims' passwords.

Pro

I'm ignoring Amazon Prime Day – this deal gives me $50 Amazon gift cards and huge savings anyway

By Rob Dunne published

I've tracked deals for years, but this year, Prime Day isn't the sale that's turning my head. Instead, this deal from NordVPN with $50 in free Amazon gift cards is my pick.

VPN Services
Amazon Echo (2020)

7 things you should know before buying an Echo speaker – don't make the same mistakes I did

By Josephine Watson last updated

There are settings you should change when setting up an Echo device. Here are the most common ones people overlook.

Smart Speakers
marvel midnight suns characters line up

Celebrate Amazon Prime Day 2025 by snagging these free games while they're on offer, including one of the best horror games of all time, Amnesia: The Dark Descent, and the criminally underrated Marvel's Midnight Suns

By Demi Williams published

Amazon Prime Day 2025 has officially kicked off, and Prime Gaming members can now get their hands on a selection of free games to celebrate the occasion.

Gaming
A selection of Nvidia RTX 5060 Ti graphics cards.

Worrying Nvidia stock rumor hints at GPU price rises – here's why Prime Day could be the best time to buy a new graphics card

By Darren Allan published

Need a new GPU? Prime Day deals could be the most affordable pricing you'll see this year.

GPU
A person holding a phone looking at a scam text with warning signs around

Amazon warns millions of users about fake membership subscription emails - here's how to stay safe ahead of Prime Day

By Efosa Udinmwen published

Fraudsters are targeting Amazon Prime users with phishing messages ahead of the global sale.

Pro
Akaso 360 camera attached to a selfie stick, filming a family on a beach

Akaso unveils cheapest-ever 360 camera, but I'd pick the older Insta360 X3 with 45% off over Prime Day

By Timothy Coleman published

Akaso's first 360 camera shoots 5.7K video with total 360 degree coverage, and is much cheaper than any other current model by Insta360 and GoPro.

360 Cameras
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