Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
I've been shopping online for 25 years but I had no idea how ChatGPT and Gemini could change the experience
Pretty good choices, Claude
This affordable Shark cordless vacuum is always a bestseller – and now it's dropped to a record-low price of just AU$218
The Shark IZ102 sells out fast when discounted, so hoover up this 45% saving before stocks disappear during Amazon's October Prime Day sale.
Best New Zealand tech deals: the top online discounts in October 2025
Hot deals In the market for some new tech? The TechRadar team helps you find the best online deals currently available in New Zealand by hand-picking top offers from NZ retailers.
Mark your calendars: Amazon quietly reveals dates for its Prime Big Deal Days sale
And it's another week-long shopping marathon this October
Amazon Prime customers warned scammers are after their login info - 200 million users possibly at risk
2025 saw Prime Day scams continue – attackers are exploiting cost concerns and using urgency to steal victims' passwords.
I'm ignoring Amazon Prime Day – this deal gives me $50 Amazon gift cards and huge savings anyway
I've tracked deals for years, but this year, Prime Day isn't the sale that's turning my head. Instead, this deal from NordVPN with $50 in free Amazon gift cards is my pick.
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Celebrate Amazon Prime Day 2025 by snagging these free games while they're on offer, including one of the best horror games of all time, Amnesia: The Dark Descent, and the criminally underrated Marvel's Midnight Suns
Amazon Prime Day 2025 has officially kicked off, and Prime Gaming members can now get their hands on a selection of free games to celebrate the occasion.
