Salesforce snaps up Narrative Science in analytics push

Narrative Science and Tableau
(Image credit: Tableau)

Salesforce has announced that it has acquired the data storytelling company and Tableau partner Narrative Science for an undisclosed sum.

For those unfamiliar, Narrative Science's journey started a decade ago with the simple mission “to help everyone understand and act on data through the power of data storytelling”.

In addition to being some of the best in the industry, the company's natural language capabilities automate the analysis, build and communication of insights from data in a modern, narrative format that's easier for people to understand.

By integrating Narrative Science with Tableau, Salesforce aims to scale this capability across its entire ecosystem and help customers deliver data insights to even more people in the form of easy-to-understand stories.

Narrative data storytelling 

Salesforce's acquisition of Narrative Science comes at a time when data has never been more important with many companies accelerating their digital transformation efforts due to the pandemic.

In an increasingly digital-first world, more data is being created than ever before. According to a recent IDC Study, over 64 zettabytes of data were generated in 2020 and global data creation and replication is set to grow by 23 percent through 2025. While organizations now have more data, analytic capabilities like those offered by Narrative Sciences and Tableau, allow them to find and use insights from their data to drive the success of their business. 

In a new blog post, Tableau president and CEO Mark Nelson points out that one of the easiest ways for organizations to become data driven is to incorporate narrative data storytelling. According to Gartner, data stories “will be the most widespread way of consuming analytics” by 2025 and “75% of stories will be automatically generated using augmented analytics techniques”.

Salesforce will be able to reach millions of more people who are underserved with data and help close the data literacy gap by bringing Narrative Science and its award-winning AI to Tableau.

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Anthony Spadafora

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.