The Lenovo IdeaPad U300s UK release date is, as yet, unknown but we don't think it'll be too long before you see it on UK streets.
The new model runs various implementations of Intel's ULV (Ultra Low Voltage) variants of its Core i series processors and features SSD drives – Lenovo says the new machine can quick start in less than 10 seconds.
The laptop's key sell is that it is 15mm thick edge-to-edge; it isn't thinner on one edge like the MacBook Air. Lenovo's reason for this is that the new ultraportable is supposed to resemble a book. Quite how they arrived at this conclusion is anybody's guess.
The model is available in a rather austere grey as well as a eye-watering orange and, as with the other Ultrabook models coming out at the show, we'll see MacBook Air price points for this level of mobile power.
Launching the new model via webcast before IFA, Michael Littler, Consumer Marketing, Product Group, Lenovo said the 300s is designed to not be "glossy and cold but warm and tactile."
"This isn't just an off-the-peg implementation of Intel's Ultrabook spec."
Battery life is one of the big ticket features of Intel's new thin and lights, with 8 hours of what Lenovo calls "productive use" and 30 days of standby time.
The battery has a rapid charge feature which will give you 50 per cent capacity after a 30 minute charge.
Air also flows through the keyboard to keep the laptop cooler reducing temperature over both the palmrest and base.
Intel's head of notebook product marketing, Adam King, said the new Ultrabook models are "beyond thin and light".
"It's a full-PC with uncompromised performance using Intel's ULV processors that delivers most of the performance and all of the functionality.
At this stage the Lenovo IdeaPad U300s will be the only Lenovo IFA launch that will be available in UK – the IdeaPad U300 (no S) laptop and IdeaPad A1 7-inch Android tab don't appear to be coming here.
In a statement, Lenovo said it "defines its product portfolio in the different countries based on market demands, user profiles and business opportunity."
In other words, Lenovo doesn't think they'd sell many here.
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Dan (Twitter, Google+) is TechRadar's Former Deputy Editor and is now in charge at our sister site T3.com. Covering all things computing, internet and mobile he's a seasoned regular at major tech shows such as CES, IFA and Mobile World Congress. Dan has also been a tech expert for many outlets including BBC Radio 4, 5Live and the World Service, The Sun and ITV News.