Mastercard is hoping that its newly announced purchase of digital identity firm Ekata will boost its identification verification (opens in new tab) technology and help push forward the company’s framework for how digital interactions should evolve.
The deal will cost Mastercard $850 million, but the credit card giant will be able to tap into the potential of Ekata’s programming interfaces (APIs) and other tools used by merchants, e-commerce outlets (opens in new tab) and finance-focused firms across an array of business sectors.
Ekata specializes in providing artificial intelligence-enhanced risk scoring, indicators and data attributes that will benefit Mastercard’s desire to bolster its digital identity and security infrastructure.
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The move will mean Mastercard will most notably benefit from Ekata’s wealth of APIs, which cover a raft of areas including transaction risk, account openings and merchant onboarding. The digital identity specialist has also developed API’s for phone intelligence and identity checking using email (opens in new tab), phone and address details.
"The shift to a more digital world requires real solutions to secure every transaction and instill trust in every interaction," said Ajay Bhalla, President of Cyber and Intelligence Solutions at Mastercard. "With the addition of Ekata, we will advance our identity capabilities and create a safer, seamless way for consumers to prove who they say they are in the new digital economy."
In addition, Mastercard will exploit Ekata’s tools for speeding up the manual approvals process. The digital identity firm boasts a flagship product in the shape of Pro Insight, a powerful software-as-a-service tool, which can help analyze risk and signals.
“The acceleration of online transactions has thrust global digital identity verification to the forefront as one of the biggest opportunities to build digital trust and combat global fraud,” said Rob Eleveld, CEO at Ekata.
"The right identity verification solutions enable inclusive and frictionless experiences while, at the same time, ensuring customer privacy, control and security. Becoming part of the Mastercard Identity family ensures a broader, collective approach to meeting the growing demands of the digital economy.”
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- Via ZDNet (opens in new tab)