The software, dubbed “the fastest generative AI provider in the commerce space” by the company, is designed to let businesses create and edit product images for ecommerce platforms.
Announcing its intention to power-up AI performance with Google’s A3 ‘supercomputers’, the company said the pairing will cut product photography production times for small businesses and entrepreneurs “from days to less than an hour - without compromising accuracy or quality.”
Product, production & photo editing
Like most commercial content creation, product photography demands high-quality visuals produced at high velocity. Not only do items need to look their best, websites need to cover variations from color to size if it’s to be added to a shopper’s basket.
It’s a process that takes time - and the space that PhotoRoom, founded in 2019, occupies. The photo editor streamlines image manipulation, letting firms enhance product shots and add unique, AI-generated backgrounds, while free photo editor tools include a background remover and object remover.
Highlighting the major growth in genAI usage, Matthieu Rouif, PhotoRoom CEO,.said "We're already processing 2 billion images per year, and we expect that to double in 2024, as more businesses adopt PhotoRoom's generative AI technology. Google Cloud provides the ideal foundation for our continued success with its capacity to scale, its flexibility, and its sustainable infrastructure.”
The use of Google Cloud A3 instances is a compelling choice. Unveiled in May 2023, the next-generation GPU supercomputers are designed to train and deliver what Google called “the most demanding AI models” for generative AI and LLMs. However, the partnership benefits Google as much as PhotoRoom, strengthening the search giant’s clear B2B focus when it comes to rolling artificial intelligence to the masses.
"We're thrilled to offer Google Cloud's industry leading infrastructure, foundation models and AI tooling to PhotoRoom so the company can build, train, and deploy AI creatively, reliably and at scale,” said Mark Lohmeyer, vice president and general manager of Google Cloud.
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Steve is TechRadar Pro’s B2B Editor for Creative & Hardware. He explores the apps and devices for individuals and organizations that thrive on design and innovation. A former journalist at Web User magazine, he's covered software and hardware news, reviews, features, and guides. He's previously worked on content for Microsoft, Sony, and countless SaaS & product design firms. Once upon a time, he wrote commercials and movie trailers. Relentless champion of the Oxford comma.