Google set to allow ads for crypto exchanges and wallets for the first time

Cryptocurrencies
(Image credit: Shutterstock / Wit Olszewksi)
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Google has announced that it will update its financial products and services policy to allow businesses providing cryptocurrency exchanges (opens in new tab) and wallets (opens in new tab) to advertise on its platform later this summer.

Cyrptocurrency advertisements have been banned by the search giant (opens in new tab) since March of 2018 though it did update its policy (opens in new tab) just a few months afterwards in September of that year to allow cryptocurrency exchanges to become certified advertisers on its platform in the US and Japan. 

At the time, Facebook (opens in new tab) had decided to ban all ads for Bitcoin (opens in new tab) and other cryptocurrencies (opens in new tab) over fears of potential scams being advertised on its platform. Just like Google though, the social media giant eventually walked back its ban to allow pre-approved advertisers (opens in new tab) to run ads for cryptocurrencies.

Now that cryptocurrencies have once again become popular among consumers, payment processing firms like PayPal (opens in new tab) and even big banks, Google's decision to reverse its previous ban on cryptocurrencies makes a great deal of sense and perhaps Facebook may eventually follow suit as well.

Cryptocurrency ads on Google

Beginning in August, advertisers offering cryptocurrency exchanges and wallets targeting users in the US can begin running ads on Google according to a new policy statement (opens in new tab) from the company.

However, to be certified by Google, advertisers will need to be duly registered with FinCEN (opens in new tab) as a Money Services Business or a federal or state chartered bank entity, comply with local legal requirements and ensure their ads and landing pages (opens in new tab) comply with all Google Ads policies.

It's worth noting that cryptocurrency exchanges that were previously certified with Google will need to request a new certification as part of the change by filling out an application form that is scheduled to be released at the beginning of July.

While cryptocurrency exchanges and wallets will be able to advertise with Google later this summer, ads for initial coin offerings (ICOs (opens in new tab)) and DeFi trading protocols are still prohibited along with celebrity cryptocurrency endorsements (opens in new tab), unhosted wallets and unregulated DApps.

Via The Block (opens in new tab)

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.