Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple TV will get new 'Genius Browse' recommendation tool in tvOS 26.4 soon
Apple TV is changing the way it recommends movies and shows to you — say hello to 'Genius Browse'.
‘The most conflicted I’ve ever been about a phone’ — reappraising the iPhone Air, 6 months later
Apple's iPhone Air has been out for six months — here's everything I've come to love and hate about the device in that time.
Tim Cook says his 24-karat gift to President Trump wasn’t a political statement
Apple CEO Tim Cook set the record straight on his relationship with the Trump administration — and put to rest questions about his future at the company.
This retro AirPods Pro 3 case could be the perfect Apple 50th anniversary tribute
Spigen’s new AirPods Pro 3 case is inspired by Macintosh mice from the 1980s.
iOS 26.4 could fix the iPhone's broken autocorrect, but one problem remains
Apple has released an iOS 26.4 beta that fixes keyboard bugs, but some issues remain.
Exclusive: $599 MacBook Neo easily beats $1,119 Dell laptop on Windows 11 benchmarks - yes, macOS may well be the best platform ever for Microsoft's OS
Exclusive Despite running a mobile CPU and Windows in a virtual machine, the MacBook laptop excelled in single-core CPU performance.
Better than the MacBook Neo for creators: Apple’s MacBook Pro M5 laptop is massively discounted at Amazon - and it's perfect for photo and video editing
Forget the Apple Neo — the more powerful MacBook Pro with M5 chip is nearly $200 off right now on Amazon.
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