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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
New movies: the most exciting films coming to theaters in May 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Why there (probably) won’t be an iPhone 18 this year
Apple is reportedly planning to split its iPhone 18 lineup into two separate launch events — here's why that makes sense.
OpenAI could sue Apple over its fractious Siri partnership, report claims
A report claims OpenAI is considering suing Apple over the AI partnership between the two tech giants.
Apple’s App Store could soon become the ‘agent store’ for AI apps, report claims
A report claims Apple is working to welcome AI agents to its App Store as it attempts to embrace the future.
iOS 26.5 updates unlocks Apple Watch and AirPod features for third-parties
Apple is finally bringing Apple Watch and AirPod features to third-party wearables.
iOS 27 may get ‘fully customizable’ iPhone apps but few Liquid Glass tweaks
A new report claims iOS 27 will see big changes to Apple’s iPhone apps, including Liquid Glass adjustments.
New survey suggests the foldable iPhone Ultra could be a surprise hit
According to a new survey, 14% of iPhone users say 'new phone concepts' is their biggest reason for upgrading, which bodes well for the fortunes of the iPhone Ultra.
Best external hard drive for Mac of 2026
Updated Find the best external HDD for Mac and MacBook laptops.
