'People should have the choice to buy games in the format that suits them best': top G2A executive says physical games still have a place, as Sony and Rockstar look to a disk-free future
The fight for physical discs continues
Gaming is edging closer towards a divisive new normal, with Sony set to stop releasing physical game discs for PlayStation consoles in 2028, and Rockstar Games announcing that physical copies of Grand Theft Auto 6 will come with a download code in the box, rather than a disc.
Unsurprisingly, gamers attached to their physical media aren’t happy with either development, and the backlash online has been fierce, with PlayStation’s social media posts being met with furious demands for Sony to reverse course.
Sony’s plans, and the fact that Microsoft is seemingly set to follow suit, also mean GTA 6, one of the most anticipated games of all-time, likely won’t ever be available as a physical copy.
I spoke with Katarzyna Jakubiec, the chief business officer at G2A, an online marketplace that provides digital game keys. She told me that interest in PlayStation Store gift cards was already at record levels on the site before Sony’s and Rockstar's announcements, and GTA 6 pre-order openings have only further highlighted that trend.
G2A has become an increasingly popular way for players to save big on purchases as one of the few options for cheaper digital games. However, Jakubiec makes it clear that both physical and digital formats are pivotal in gaming.
"GTA 6 pre-orders have reinforced a trend we were already seeing rather than changing the market overnight," Jakubiec said. "During the pre-sale period, PlayStation gift card purchases on G2A reached record levels and continue to grow as anticipation for the launch builds, showing that many players are planning their purchases well ahead of release rather than waiting until launch day.
"While more players are embracing digital formats for the flexibility and convenience they offer, it's equally clear that physical copies continue to mean a great deal to many gamers, whether that's because of ownership, collection, or simply the experience of buying a physical game.
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"We don't see this as an either-or conversation, and in an ideal world, people should have the choice to buy games in the format that suits them best. Physical and digital both have an important place within gaming, and different people will always have different preferences."
Unfortunately, that's not how Sony sees it; in fact, Sony's stance aligns with the idea that more consumers are purchasing more games digitally, as it makes the controversial decision to end game discs based on 'shifting trends in consumer preference', suggesting that physical game copies are becoming obsolete.
However, the reaction online and from key game industry figures like Dan Houser (Rockstar Games co-founder), who is no longer working at the game studio, indicate that gamers aren't, and frankly, never will be, done with physical game copies — and Jakubiec believes it's why figureheads within the industry need to adhere to players' different preferences.
"The reaction has been just as telling as the decision itself," she adds. "It highlights how passionate and diverse the gaming community is, and why major industry decisions need to consider the different ways people choose to buy, own, and experience their games.
She says that whether Sony decides to reconsider its plans is "ultimately for them to determine" — which seems unlikely, given that Sony has so far refused to reverse its decision, and shows no sign of changing its mind.
Jakubiec adds, "Whatever direction the industry takes, moments like this reinforce the need to listen to players and communicate those decisions clearly."
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God of War Ragnarok
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Isaiah is a Staff Writer for the Computing channel at TechRadar. He's spent over two years writing about all things tech, specifically games on PC, consoles, and handhelds. He started off at GameRant in 2022 after graduating from Birmingham City University in the same year, before writing at PC Guide which included work on deals articles, reviews, and news on PC products such as GPUs, CPUs, monitors, and more. He spends most of his time finding out about the exciting new features of upcoming GPUs, and is passionate about new game releases on PC, hoping that the ports aren't a complete mess.
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