The newly revamped PEGI age-ratings system for videogames in the UK has been delayed and will not come into force until April 2011.
An ISP is offering customers and concerned parents a new web-filtering system that uses the British Board of Film Classification's well-known age-ratings logos.
Leading British psychologist Dr Tanya Byron has called for a new review into online and mobile gaming, suggesting that the industry should have an accepted code of conduct in order to protect minors.
It looks like the newly-established UK videogames ratings body PEGI is going to have to work hard to convince British parents about age-ratings on computer and video games, with a reported 39 per cent of British parents simply choosing to ignore age warnings when buying games for their children.
Tories have called for music and sports videos to be given film-style ratings to protect children from inappropriate sexual and violent content.
While many have been quick to criticise and deride the lack of specific information and targets in the recently announced Digital Economy Bill, it seems that the UK's games publishing community is amongst the first to wholeheartedly applaud the government's latest moves.