It wasn’t always the way, but now more than ever 4K content is becoming widely available. With streaming services like Netflix and Amazon offering 4K TV shows and films and games consoles like the PS4 Pro and the upcoming Xbox One X pushing the 4K gaming revolution there’s never been a more tempting time to make the move from Full HD to 4K.
Unfortunately, though it’s tempting to upgrade, it’s also costly which is why events like Amazon Prime Day are so useful for getting the best possible price. This year there is a range of 2017 model Sony Bravia 4K TVs with up to 29% off.
Depending on how much space you’ve got, the screens on offer range from 43 inches to a massive 65 inches.
For this year's 43 inch model Prime members can expect to pay £599, down from £800.
At the opposite end of the size scale you can also nab the 2017 model 65 inch screen which has a £500 discount, sitting at £1199 instead of £1700.
If you’re having a bit of a Goldilocks moment and neither of these TV sizes are ‘just right’ for you, there’s also a discount on the more middling-sized 2016 49 inch model of the Sony Bravia 4K TV.
This model is currently 15% off for Amazon Prime members, taking it from £799.99 to a more palatable £675.19.