National Geographic, the magazine famous for its top-notch snaps, said on Tuesday that it was suspending all posts to the Facebook-owned service beyond the current 714 uploads.
In a post on its Instagram feed, the publication said it was 'very concerned' by the new terms threatened to delete its NatGeo account completely, unless the policy is changed.
"@NatGeo is suspending new posts to Instagram. We are very concerned with the direction of the proposed new terms of service and if they remain as presented we may close our account," the post read.
Open to interpretation
The new terms requested that Instagram be given the rights to harvest users' photographs and likeness in advertisements without any reparations to the person who posted them.
It stated: "To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."
On Tuesday, co-founder Kevin Systrom, claimed that the document had been misinterpreted and that it would soon be republished with different wording to make things clearer.
He wrote: "It was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing.
"To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."
Reversed or reworded?
In the case of National Geographic, which has almost 650,000 followers, it is unclear whether the publication wants the new policy to be reversed or whether it simply wants the language to be altered.
It will be interesting to see if more high profile users of the service follow suit and the effect this has on how the policy reappears to the world.