The first new superzoom camera in Sony's compact range is the Sony Cyber-Shot WX300, which is the world's smallest and lightest digital stills camera to feature a 20x optical zoom.
That lens is a high-quality Sony G lens, which the company claims has been designed to handle a wide variety of different subjects, including wide-angle landscapes and portraits. Optical Steadyshot is built in to help reduce the impact of camera-shake and reduce blur in images. Sony claims image stabilisation is now up to twice as effective as on the previous 20x zoom model, the Sony HX20V.
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The speed of autofocusing has also improved, being approximately 3.6x faster than the HX20V according to the company.
An 18.2 million pixel sensor can be found onboard, along with a 3-inch, 460k dot ClearPhoto LCD screen.
Built-in Wi-Fi is included, which can be used with a smartphone as a wireless remote to control the camera. Shots can also be sent via the camera to a phone for sharing on social networking sites.
Sony claims that despite the camera's small size, its battery life is capable of shooting up to 500 stills from a single charge.
Next up, the Sony HX300 is a new bridge camera to feature a 50x Carl Zeiss Vario-Sonnar T* lens optical zoom lens.
The T* coating on lens surfaces is designed to cut reflections, while Super ED and ED glass elements promise to minimise chromatic aberration for sharper images.
A newly enhanced Optical Steadyshot is included in the camera. This helps when composing images while the camera is significantly zoomed in. The position of a second group of lens elements shifts rapidly to correct for hand movement, making it easier to frame shots.
Inside, an Exmor R CMOS 20.4 million pixel sensor can be found, along with a Bionz processor.
High speed autofocus has also been improved at telephoto settings, apparently locking onto subjects twice as quickly as its predecessor, the Sony HX300V.
The camera features a DSLR-style body, with a chunky, moulded grip which has been designed for maximum comfort. Other high-end features include a manual focusing ring, custom buttons, jog dial and Memory Recall mode.
The Sony HX300 price will be around £420 (around US$648/AU$626) and is expected to be available from March. The Sony WX300 price is around £280 (around US$432/AU$417) and has an anticipated release date of April.