Windows Phone Web Marketplace now open

Browser based app buying arrives

Microsoft has opened the virtual doors to its Windows Phone Web Marketplace, meaning that Windows Phone 7 users can now browse and purchase apps straight from the web.

This feature is something that has been available on the Android Market for a while now and has been something of a success.

So Google should be flattered that Microsoft has decided to emulate it wholesale and offer direct app downloading from its web portal to a Windows Phone 7 handset.

Windows shopping

The layout of the store is pretty self explanatory. There's a carousel at the top with a load of featured apps in it, then a choice of browsing either the Apps section or the Games section. From here you can look at Free, Top and New apps and also what's on offer on Xbox Live.

At the moment, Microsoft seems to be suffering from only being able to offer the apps at US prices, which may mean it is not compatible with the UK as of yet. Saying that, Google had US pricing for a while and still allowed UK users to download apps.

Update: the UK side of the store is now live, where UK pricing is now in place.

It has made it easy to buy apps, though. All you need is to connect your credit card details to your Windows Live ID and you are away.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.