London Mayor Boris Johnson is under fire for changing the official @MayorOfLondon Twitter account to promote his own re-election campaign.
Johnson upset rivals by transferring the publicly-funded account, set-up to bring news of the mayor's official duties, to @BorisJohnson, earning himself over a quarter of a million followers.
He, or more likely his campaign team, also changed the account's primary website link to the BackBoris2012.com website in place of the official City Hall page.
Labour claimed the switcheroo was a misuse of public resources and now the floppy-haired, Old Etonian has been forced into an embarrassing u-turn... of sorts.
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Mayor Johnson tweeted: "To be clear - @BorisJohnson will only be used for discussing mayoral duties. To follow me on the campaign trail, follow @backboris2012," ensuring another sneaky plug.
He also removed the link to his campaign website, but the account will remain as @BorisJohnson.
A campaign spokesman said: "He (Johnson) did not expect this openness and honesty to have created such hysteria.
"So in case there is even one Londoner who has a problem with what he did, he will not use that account for the campaign and instead can be followed from the political front on @BackBoris2012."