I found Wix's Video Maker super easy to use, but it lacks the level of flexibility most businesses need

From logo makers to appointment scheduling tools, although Wix is best known for being one of the best website builders on the market, it continues to roll out more helpful tools aimed at helping businesses get set up and grow.

Wix Video Maker is an automated tool for creating videos with a focus on content marketing and social media promotion. Unlike traditional video editors, this tool creates professional-looking videos with very little input from users. It's aimed at small business owners, content marketers, and users who need promotional videos, product demos, and social media content quickly.

The service is free for personal and commercial use, but users must sign up with Vimeo after creating two projects. While creating videos is free, downloading finished videos needs a premium subscription. You can also integrate with your Wix website, with plans starting at $16/mo, or less with one of our Wix promo codes.

Wix Video Maker: Pricing & plans

Wix Video Maker is a standout tool for creating digital media content. It’s completely free for both personal and commercial use, so users can create unlimited videos without spending anything. However, there is a catch.

After making your first two projects, you must sign up with Vimeo, which powers Wix. While creating videos with Vimeo is free, downloading them requires a premium subscription. That means the service is essentially “free to create, paid to own.”

Video Maker is part of Wix's larger ecosystem, an add-on for its website builder. Each Wix video editing project allows uploads of up to 15 files, totaling 60 minutes of video or 3.6GB. But after creating the first 2 videos, you'll need to sign up for an account with Vimeo, with subscriptions ranging from $0 to $65 depending on usage. Note that whether you have a paid website builder subscription with Wix has no impact on your usage of Video Maker.

Wix Video Maker: Features

Wix Video Maker is an automated tool for creating videos quickly, perfect for users with little to no editing experience. Unlike traditional editors, this tool automates much of the creative work in video production. You upload your media and then choose from 19 video themes. Then you can select two main colors, pick from nine fonts, choose a soundtrack, and add up to three text boxes. Business users can also include their company details, tagline, and logo. Plus, you can add fancy animations to spice up your clips.

However, you have no control over how your clips are used or in what order. The tool does not maintain the upload sequence, arranging clips randomly instead. There's no way to reorder clips, adjust transitions, or mute audio sections. If someone speaks in a clip, it might get cut off mid-sentence due to the algorithm's choices. The service supports different aspect ratios: wide, vertical, and square. These are optimized for platforms like YouTube, Instagram, and Facebook. But overall, this is a very basic video editing tool with limited practical usage for pros.

You can read our full Wix review to learn more about what the platform has to offer.

Wix Video Maker: Setup

To start with Video Maker, create a new account with Wix. If you already have one, you can access the tool from your dashboard. Then, upload all your images and videos. Wix allows up to 15 files per project, with a total length of 60 minutes or 3.6GB. Most small promotional projects fit within these limits, although the upload process can be slow.

Once uploading is done, Wix helps you make the creative choices. You can pick from 19 video themes, which you’ll see as small thumbnails. Then, choose two main colors for your brand, select from nine fonts, pick a soundtrack, and add text. Business users can include company details, a tagline, and a logo. After making these choices, click "Create Video."

Wix's algorithms will generate your video automatically, requiring no further input. This hands-off method lowers the learning curve compared to traditional editors. But you have no control over the sequence in which your uploaded files are presented to the viewer. After creating your first two videos, you'll need to register with Vimeo, Wix's video technology partner, to keep using the service.

Wix Video Maker: Support

Wix doesn't offer dedicated support for its Video Maker tool. However, there are detailed articles on the subject available in the Help Center. These articles cover everything from adding videos to customizing players. There’s also an extensive FAQ on the Video Maker page, which answers common questions about file types, sharing options, and usage rights.

For users needing direct help, Wix provides 24/7 customer support with all paid plans. Users on the Business Elite plan ($159/month) get priority support with faster response times. Since the Video Maker is part of Wix’s larger platform, support questions go through the same channels as other services. While there isn’t dedicated Wix support just for the Video Maker, most users won’t need extensive technical help.

Wix Video Maker: Final verdict

Wix Video Maker does exactly what its name suggests - it creates videos for you quickly and easily. For business owners, marketers, and content creators without video editing skills, this tool helps them dip their toes into visual content without much fuss. You can generate promotional videos, product demos, and social media content in minutes.

However, Video Maker's biggest strength is also its main limitation. The lack of control over the final output can frustrate those with specific creative visions or brand messaging needs. Also, while creating videos is free, downloads cost extra. For businesses needing regular video content with consistent branding, this could lead to piled-up costs over time.

In the end, Wix Video Maker offers a clear trade-off between convenience and creative control. It's ideal for small businesses, social media marketers, and content managers who want to create professional videos quickly without any editing skills. If you can accept its creative limits and the "free to create, paid to download" model, it can be a helpful shortcut. However, for those needing precise control over their videos or planning to create many, investing time in a proper video editing tool would be a better choice.