GoDaddy launches unified app, helping entrepreneurs ditch the desktop

GoDaddy has launched its rebranded ‘GoDaddy App’, promising to make it quicker and easier to manage your business on the go.

In a press release shared with TechRadar Pro earlier this week, GoDaddy announced the launch of its branded mobile companion that promises to bring together all GoDaddy tools under one unified identity.

GoDaddy reports that this latest release reflects an ongoing shift towards a mobile-first, unified identity that has been specifically designed to support entrepreneurs wanting to run their businesses on the move.

What’s on the app?

The app promises to deliver everything across the GoDaddy ecosystem, including features across GoDaddy’s domain, website builder, email, marketing, and ecommerce products.

“Entrepreneurs today need tools that work as hard and as flexibly as they do,” said Tristan Krause, Senior Director of Product Management at GoDaddy. “The GoDaddy app gives our customers one trusted place to create content, manage their online presence, engage with customers, and keep their businesses moving — all from their phone.”

GoDaddy suggests that the app will make the path from idea to launch entirely frictionless under one trusted brand, acting as a complete business companion, allowing entrepreneurs to create, grow, and manage their business from a mobile device.

How much does it cost?

According to GoDaddy’s website, you can use the GoDaddy App on a free plan. This gives you access to the majority of its features.

However, those who opt for a paid plan get access to Website + Content Creator Pro. This includes everything from the free plan plus premium templates, fonts, and graphics, unlimited usage of background removal, unlimited social caption generation, and access to add shapes in editing.

The shift to mobile

GoDaddy isn’t the first to party, with other platforms such as Wix already boasting an extensive app that can be used to seamlessly manage your website and business from one centralized location, including a full booking system and marketing tools.

These releases mark a shift in how entrepreneurs like to do business. Although some may see this as the age of the ‘mobile-only’ business, in reality, it highlights the desire to take a more hybrid approach to working, where users can seamlessly switch from working on their computer to working on their mobile device – helping achieve a more balanced professional life.