In recent days, Windows 10 users have started receiving a pair of new alerts promoting Microsoft Bing, the company’s search engine. “Microsoft recommends different browser settings. Want to change them?” the pop-ups read.
The Bing alerts are thought to have been reintroduced as part of an update for web browser Microsoft Edge, which recently graduated to version 91, and are being served to Windows 10 users that do not search via Bing by default.
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Windows 10 notifications
Microsoft has long struggled to gain a foothold in the search market with Bing, which has always played second (and sometimes even third) fiddle to Google.
According to the latest data from Statcounter, just 2.29% of search queries are made via Bing worldwide, as compared with the dominant 92.26% share enjoyed by the market leader.
The new Bing pop-ups reportedly promote a handful of different attributes and features. The first focuses on the newsfeed and security features, while the second claims users can save money by using Bing, courtesy of an integration with the Microsoft Rewards program.
The alerts give users the option to either temporarily dismiss the pop-up or make the switch to Bing, but do not provide a simple way of disabling future pop-ups of this kind.
To do so, users will need to launch into Microsoft Edge and enter “edge://flags” into the URL bar, which will open up a list of “experimental” features. To block future notifications, deactivate the “Show feature and workflow recommendations” flag.
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Joel Khalili is the News and Features Editor at TechRadar Pro, covering cybersecurity, data privacy, cloud, AI, blockchain, internet infrastructure, 5G, data storage and computing. He's responsible for curating our news content, as well as commissioning and producing features on the technologies that are transforming the way the world does business.