The Korean giant announced it has acquired the Silicon Valley-based mSpot service, which brings music and movies through web browsers and dedicated apps.
mSpot music works just like Google Music and the Amazon Cloud Drive be allowing you to upload your collection to the cloud and stream it wherever you go. The company offers 5GB of storage to all users.
The mSpot movies platform is more of a traditional iTunes-like rental portal, but users can sign-up to the Movie Club for better deals.
Straight-up iTunes rival
What happens now will be interesting. Will Samsung restrict access to other devices, and develops the service as a straight-up rival to iTunes, while boxing-out the Google Play Store for Android?
Neither company has commented on the price of the acquisition, but reports suggest that it's in the region of $8.8 million (£5.4m).
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.