Fitbit, the purveyor of fine wearable activity trackers, is hoping to capitalise on Nike's decision to abandon Android users, by giving them exactly what the sportswear giant won't.
Following yesterday's news that Nike has no plans to launch an Android app for its FuelBand device, Fitbit has launched a sparkling new, and well timed, version of its own offering for Google-based devices.
With the updated app, owners of the Fitbit One, Zip and Ultra now have access to wireless syncing over Bluetooth 4.0, meaning all data gleaned by the tracker will be sent back to the Android phone or tablet.
Fitbit had announced its plans to incorporate wireless syncing at last month's CES Expo in Las Vegas, so it's a quick delivery for those Android users eager to try out the feature
During the tech extravaganza, the company also launched the new wrist-based Fitbit Flex device which, like its stablemates, provides information on calories burned, steps taken, distance travelled and length/quality of sleep.
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In anticipation of the Flex's launch, scheduled for sometime this spring, the new app has NFC support built-in also.