Sky has confirmed to TechRadar Pro that the company has no plans to offer telecommunications products for businesses for a foreseeable future unlike archrivals BT and Virgin Media.
This comes after the surprise announcement this morning by the popular paid-for television service provider that it was going to team up with O2 (which is being actively courted by Three) to launch a new mobile service by 2016.
It is likely that it will become the fourth (and possibly last) quad-play company when it launches should BT acquire EE in 2015. Talktalk and Virgin Media already have quad-play offerings in the offing.
All three vendors have business offerings (broadband, landline and mobile) which makes Sky's comment slightly perplexing but understandable.
Sky already has a Sky for Business B2B division and an established network of customers which would have made it a potential rapidly growing revenue earner.
That said, the brand is solidly anchored in the B2C market and is more associated with the pint-down-the-pub mindset than big data. But if Virgin Media can do it, surely it would make sense for them to do B2B as well.
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.