London's iconic black cabs are to be turned into Wi-Fi hotspots thanks to a new initiative from a Tech City start-up.
The EyeTease company has reached an agreement with Transport for London to ensure on-the-go 'CabWifi' connectivity will be rolled out in the early part of next year.
As a result, passengers will be able to enjoy free wireless internet for 15 minutes, which according to EyeTease is the average time most folks spend in a taxi in the Big Smoke.
For every 15 minutes travelling (or stuck at a light), surfers will only have to watch one 15 second advert, while cabbies will also get a separate login for personal use.
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The hotspot will automatically switch between pulling in 3G and 4G data, while users will see the network pop up within the available options in their Wi-Fi settings.
The latest connected London initiative follows a host of new Wi-Fi options for visitors to the city, rolled out in time for the London 2012 games.
Thanks to Virgin Media, 72 London Underground stations now boast free Wi-Fi and will continue to do so thanks to partnerships with rival networks like Vodafone and EE.
BT now has half a million hotspots in the city, while O2 offers free Wi-Fi on some of the Capital's busiest streets.