The official full trailer for Super 8 was revealed on Twitter today, marking the first time a major film distributor has used the microblog for such a purpose.
Super 8, according to TechRadar's James Rivington (on Twitter no less), is ET meets Cloverfield meets The Mist meets The Goonies, and is a collaboration between Stephen Spielberg (producer) and JJ Abrams (director).
The movie is being distributed by Paramount and the method to show off the trailer was Twitvid on Twitter.
Super 8 has been shrouded in secrecy since it was announced back in 2010.
There has been a viral feel to how the film has been marketed – its website Scariestthingieversaw.com is full of hints about what the movie could be – so it makes sense that Twitter was used as the main push for the new Super 8 trailer.
Speaking about the trailer launch on Twitter, Amy Powell, Paramount's executive vice president of interactive marketing strategies, said: "With Twitter, fans are able to foster a real-time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the Super 8 trailer here first."