It's easy to get caught up in the excitement surrounding 3D TV.
DreamWorks Animation CEO Jeffrey Katzenberg proclaimed that: "2010 will be the year in which 3D is brought to the home." Stephen Gater, LG's Head of Marketing for Home Entertainment said: "we're witnessing the start of dramatic change in how we view TV."
While a bullish Samsung laid out its plans at CES. "Just as we created the LED market last year, we will lead the industry in the 3D market this year," boasted its US president Tim Baxter.