Prime Day

Amazon Prime Day
(Image credit: Amazon)

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.

Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.

Latest about Prime Day

Internxt website screenshot (August 2025).

Internxt is my favorite secure cloud storage provider - and there's a giant Black Friday sale

By Ellen Jennings-Trace last updated

Prime Day Internxt has a massive 90% for Black Friday - don't miss out!

Prime Day
Phone scam

Cybercriminals used more than 100,000 websites ahead of Amazon's October Prime Day to fleece customers looking for a deal - here's what you should know about staying safe

By Efosa Udinmwen published

NordVPN data reveals cybercriminals built over 120,000 fake Amazon websites before Prime Day, driving a surge in online scams

Security
A selection of Amazon products including Echo Dot, Echo Show 8, Echo Pop, Eero, Fire 7 Kids, Omni 4K TV, Ring Doorbell, Echo Buds and Fire TV Stick 4K placed on pink, blue and yellow bubbles, all on a green background. Text next to it reads Amazon Prime Big Deal Days

Amazon Prime Day 2025 in Singapore: the best deals still live to shop

By Max Langridge last updated

Amazon Prime Day has now finished in Singapore, but I've found a few deals still avialable to buy

Seasonal Sales
Nintendo Switch 2 console on a blue background

The Nintendo Switch 2 with SG$100 off is my Prime Day highlight on day one of the sale

By Max Langridge published

The Nintendo Switch 2 is only four months old, but it's now received a hefty SG$100 discount at Amazon for Prime Day.

Nintendo Switch
Amazon Prime Big Deal Days image with Ring Camera, Kindle Scribe, Kindle Colorsoft and Fire TV Stick

Mark your calendars: Amazon quietly reveals dates for its Prime Big Deal Days sale

By Max Delaney published

And it's another week-long shopping marathon this October

Seasonal Sales
Amazon Prime Day credit

Amazon Prime customers warned scammers are after their login info - 200 million users possibly at risk

By Craig Hale published

2025 saw Prime Day scams continue – attackers are exploiting cost concerns and using urgency to steal victims' passwords.

Pro
Sony WH-1000XM6 headphones held in a hand with "Don't Miss" text in the top left of the image.

I can’t recommend the Sony WH-1000XM6 headphones at full price – but at SG$120 off for Prime Day, they've got my blessing

By Max Langridge published

They only launched two months ago, but already the Sony XM6 headphones have received a significant discount in Singapore for Amazon Prime Day.

Wireless Headphones

I'm ignoring Amazon Prime Day – this deal gives me $50 Amazon gift cards and huge savings anyway

By Rob Dunne published

I've tracked deals for years, but this year, Prime Day isn't the sale that's turning my head. Instead, this deal from NordVPN with $50 in free Amazon gift cards is my pick.

VPN Services
Amazon Echo (2020)

7 things you should know before buying an Echo speaker – don't make the same mistakes I did

By Josephine Watson last updated

There are settings you should change when setting up an Echo device. Here are the most common ones people overlook.

Smart Speakers
Dyson Gen5 Detect vacuum cleaner being used on a yellow rug

Dyson's most powerful vacuum gets the Prime Day treatment with a generous 29% price cut in Singapore

By Max Langridge published

Looking for an easy way to give your home a full and thorough clean? The Dyson Gen5detect is the tool for the job and it's now discounted for Prime Day.

Vacuums
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