Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Amazon Prime Day 2025 in Singapore: the 60+ best deals on day 2 of the sale
Amazon Prime Day is back for another year of deals mayhem – we're seeking out the very best discounts and bargains throughout the entire week.
Dyson's most powerful vacuum gets the Prime Day treatment with a generous 29% price cut in Singapore
Looking for an easy way to give your home a full and thorough clean? The Dyson Gen5detect is the tool for the job and it's now discounted for Prime Day.
Don’t miss a SG$70 discount on the Nintendo Switch 2 + Mario Kart World bundle this Prime Day
The Nintendo Switch 2 might be the newest console on the block, but already we’ve seen some attractive discounts – including this Prime Day deal.
Worrying Nvidia stock rumor hints at GPU price rises – here's why Prime Day could be the best time to buy a new graphics card
Need a new GPU? Prime Day deals could be the most affordable pricing you'll see this year.
Amazon warns millions of users about fake membership subscription emails - here's how to stay safe ahead of Prime Day
Fraudsters are targeting Amazon Prime users with phishing messages ahead of the global sale.
Akaso unveils cheapest-ever 360 camera, but I'd pick the older Insta360 X3 with 45% off over Prime Day
Akaso's first 360 camera shoots 5.7K video with total 360 degree coverage, and is much cheaper than any other current model by Insta360 and GoPro.
Hunting for early Prime Day deals? Beware, scammers have set up thousands of fake Amazon sites - here's what to look out for
Spoofed Amazon sites are aplenty and consumers should beware, says NordVPN.
The best early Prime Day deal? A free 6-month Amazon Prime membership for students
Prime for Young Adults is a stellar plan
