Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Amazon Prime Day 2025 in Singapore: when is the next sale and what to expect
Amazon Prime Day has officially ended for another year, but there's a second sale on the horizon, called Prime Big Deal Days
I can’t recommend the Sony WH-1000XM6 headphones at full price – but at SG$120 off for Prime Day, they've got my blessing
They only launched two months ago, but already the Sony XM6 headphones have received a significant discount in Singapore for Amazon Prime Day.
I'm ignoring Amazon Prime Day – this deal gives me $50 Amazon gift cards and huge savings anyway
I've tracked deals for years, but this year, Prime Day isn't the sale that's turning my head. Instead, this deal from NordVPN with $50 in free Amazon gift cards is my pick.
7 things you should know before buying an Echo speaker – don't make the same mistakes I did
There are settings you should change when setting up an Echo device. Here are the most common ones people overlook.
Dyson's most powerful vacuum gets the Prime Day treatment with a generous 29% price cut in Singapore
Looking for an easy way to give your home a full and thorough clean? The Dyson Gen5detect is the tool for the job and it's now discounted for Prime Day.
Don’t miss a SG$70 discount on the Nintendo Switch 2 + Mario Kart World bundle this Prime Day
The Nintendo Switch 2 might be the newest console on the block, but already we’ve seen some attractive discounts – including this Prime Day deal.
Celebrate Amazon Prime Day 2025 by snagging these free games while they're on offer, including one of the best horror games of all time, Amnesia: The Dark Descent, and the criminally underrated Marvel's Midnight Suns
Amazon Prime Day 2025 has officially kicked off, and Prime Gaming members can now get their hands on a selection of free games to celebrate the occasion.
Worrying Nvidia stock rumor hints at GPU price rises – here's why Prime Day could be the best time to buy a new graphics card
Need a new GPU? Prime Day deals could be the most affordable pricing you'll see this year.
