Fujifilm
Latest about Fujifilm

Fujifilm GFX100S II review – worth switching from full-frame?
By Timothy Coleman published
Not yet ratedAt $5,000 / £5,000 / AU$8,700, the 100MP Fujifilm GFX100S II is the best medium-format camera for most people.

Fujifilm X-T50 vs Fujifilm X-T30 II: should you upgrade?
By Chris Rowlands published
There’s a new Fuji in town, but is it worth the upgrade? We compare the X-T50 to the X-T30 II to find out.

Forget full-frame, the new Fujifilm GFX100S II delivers affordable medium-format quality
By Timothy Coleman published
Fujifilm's cheapest-ever 100MP camera at launch gives full-frame a run for its money.

Like the Fujifilm X100VI but want to swap lenses? The new X-T50 could be your best bet
By Timothy Coleman published
The Fujifilm X-T50 is a baby X-T5 with a surprisingly large price tag.

Fujifilm cranks up price of all of its data tape products, some by up to 40%
By Wayne Williams published
Fujifilm has cranked up the price of all of its data tape products, with up to 40% hikes.

Fujifilm Instax mini 99 review: Instant fun!
By Ben Brain published
The Instax mini 99 is an exciting new option for fans of film photography who want to get creative.

Fujifilm X-T30 II review
By Amy Davies last updated
A simple and stylish camera for travel and the street – but it’s only a modest upgrade over its predecessor.

Looking for a Fujifilm X100VI or Leica Q3 alternative? Panasonic could soon launch a surprising full-frame compact rival
By Timothy Coleman published
Rumored ‘new kind of Lumix’ camera could be the unexpected premium compact – without the Leica price tag – you need.
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