Articles by Ross Rubin

Ross Rubin is the founder and principal analyst at Reticle Research, a technology research and advisory firm. Ross has been an industry analyst focusing on innovation in products, services, and enabling infrastructure in the tech, media and telecom markets for more than 30 years, writing columns for Engadget, ZDNet, and Fast Company, among other publications. You can contact him on LinkediIn and BlueSky.

Articles by: Ross Rubin

Can smartwatches and glasses get smarter? Inside Qualcomm and MediaTek’s new wearable AI play

By Ross Rubin Published 29 July 26

How new 3nm silicon from Qualcomm and MediaTek brings on-device AI to smartwatches and glasses — without killing battery life.

I don't think Googlebooks are just Chromebooks — they're a direct shot at Windows

By Ross Rubin Published 27 July 26

A whole generation grew up using Chromebooks at school. With AI-first Googlebooks, Google is giving them a reason not to switch to a PC.

PC makers are chasing 'creatives'. But who are they? I spoke to Asus and Acer to find out

By Ross Rubin Published 4 July 26

Creatives want toned-down exteriors and more color-accurate displays. But AI is pushing GPU performance up the priority ladder.

AI may kill the app grid, but complex tasks still need apps

By Ross Rubin Published 8 May 26

Yes, there's still "an app for that."

Enough chit-chat: Alexa is done waiting for the agentic AI future — I spoke to Amazon's Daniel Rausch to find out more

By Ross Rubin Published 28 March 26

Tech is finally catching up with the mission of Amazon's ubiquitous assistant.

Google's Aluminium-merged OS brings familiar vibes - but I have a lot of lingering questions

By Ross Rubin Published 28 February 26

"Good job, Chrome OS. You can log yourself out."

How a good file helped me break free of Yahoo! Mail

By Ross Rubin Published 21 February 26

When Yahoo! Mail changed its quota to 2% of its previous quota, two tools came to the rescue.

VR's golden age is over, and there wasn't much gold there

By Ross Rubin Published 14 February 26

Meta's shift from immersive virtual reality to smart glasses leaves no clear home for business-grade VR/AR headsets.

26 Comments

The latest mobile hotspots deliver 5G to almost any device while sparing your phone's battery - here's why businesses won't want to snooze on the newest technology

By Ross Rubin Published 11 October 25

There are serious productivity gains to be had from hotspotting.

Asus ZenScreen MB27ACF during our review

Desktop-sized displays hit the road - is it time for businesses to trade portability for productivity?

By Ross Rubin Published 5 October 25

Laptop-dwarfing monitors are fast becoming a big player on the portable display scene.

Foldable phones have a chance if their prices can drop fast enough - but will business users be convinced?

By Ross Rubin Published 4 October 25

Thinner than ever but costlier than ever, competition may limit their success.

4 Comments

Don't let the RedMagic 10 Pro fool you - this is a beast of a business phone in gamers' clothing

By Ross Rubin Published 15 August 25

I took a look at what this gaming phone offers for work and play.

I think the Pomera DM250 is the distraction-free e-writer that could unseat the Freewrite Traveler for business writing

By Ross Rubin Published 14 August 25

I took a look at what the Pomera DM250 e-writer offers business travelers writing on the go.

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