Ross Rubin

Ross Rubin

Ross Rubin is the founder and principal analyst at Reticle Research, a technology research and advisory firm. Ross has been an industry analyst focusing on innovation in products, services, and enabling infrastructure in the tech, media and telecom markets for more than 30 years, writing columns for Engadget, ZDNet, and Fast Company, among other publications. You can contact him on LinkediIn and BlueSky.

Articles by: Ross Rubin

Daniel Rausch, Amazon VP Alexa & Echo

Enough chit-chat: Alexa is done waiting for the agentic AI future — I spoke to Amazon's Daniel Rausch to find out more

By Ross Rubin published

Tech is finally catching up with the mission of Amazon's ubiquitous assistant.

Chromebook keyboard

Google's Aluminium-merged OS brings familiar vibes - but I have a lot of lingering questions

By Ross Rubin published

"Good job, Chrome OS. You can log yourself out."

Yahoo! Mail logo

How a good file helped me break free of Yahoo! Mail

By Ross Rubin published

When Yahoo! Mail changed its quota to 2% of its previous quota, two tools came to the rescue.

The Meta Quest Pro on its charging base

VR's golden age is over, and there wasn't much gold there

By Ross Rubin published

Meta's shift from immersive virtual reality to smart glasses leaves no clear home for business-grade VR/AR headsets.

Netgear Nighthawk M6 Pro

The latest mobile hotspots deliver 5G to almost any device while sparing your phone's battery - here's why businesses won't want to snooze on the newest technology

By Ross Rubin published

There are serious productivity gains to be had from hotspotting.

Asus ZenScreen MB27ACF during our review

Desktop-sized displays hit the road - is it time for businesses to trade portability for productivity?

By Ross Rubin published

Laptop-dwarfing monitors are fast becoming a big player on the portable display scene.

Samsung Galaxy Z Fold 7 REVIEW

Foldable phones have a chance if their prices can drop fast enough - but will business users be convinced?

By Ross Rubin published

Thinner than ever but costlier than ever, competition may limit their success.

Closeup of Redmagic 10 Pro in Moonlight

Don't let the RedMagic 10 Pro fool you - this is a beast of a business phone in gamers' clothing

By Ross Rubin published

I took a look at what this gaming phone offers for work and play.

Pomera DM250US

I think the Pomera DM250 is the distraction-free e-writer that could unseat the Freewrite Traveler for business writing

By Ross Rubin published

I took a look at what the Pomera DM250 e-writer offers business travelers writing on the go.

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