Ross Rubin

Ross Rubin

Ross Rubin is the founder and principal analyst at Reticle Research, a technology research and advisory firm. Ross has been an industry analyst focusing on innovation in products, services, and enabling infrastructure in the tech, media and telecom markets for more than 30 years, writing columns for Engadget, ZDNet, and Fast Company, among other publications. You can contact him on LinkediIn and BlueSky.

Articles by: Ross Rubin

A split image showing us holding an iPhone Duo in two-screen mode, next to our hands-on exploration of a Huawei Matebook Fold on a coffee table
Apple just joined the fold with the iPhone Duo, but laptops keep sitting out the foldables party

By Ross Rubin

Once touted as an evolution of the clamshell, no new foldable laptops have been released in years. Can they make a comeback?

Google Pixel Watch 4
Can smartwatches and glasses get smarter? Inside Qualcomm and MediaTek’s new wearable AI play

By Ross Rubin

How new 3nm silicon from Qualcomm and MediaTek brings on-device AI to smartwatches and glasses — without killing battery life.

Googlebook screen open
I don't think Googlebooks are just Chromebooks — they're a direct shot at Windows

By Ross Rubin

A whole generation grew up using Chromebooks at school. With AI-first Googlebooks, Google is giving them a reason not to switch to a PC.

ASUS ProArt P16 H7606 2025
PC makers are chasing 'creatives'. But who are they? I spoke to Asus and Acer to find out

By Ross Rubin

Creatives want toned-down exteriors and more color-accurate displays. But AI is pushing GPU performance up the priority ladder.

Suno Studio
AI may kill the app grid, but complex tasks still need apps

By Ross Rubin

Yes, there's still "an app for that."

Daniel Rausch, Amazon VP Alexa & Echo
Enough chit-chat: Alexa is done waiting for the agentic AI future — I spoke to Amazon's Daniel Rausch to find out more

By Ross Rubin

Tech is finally catching up with the mission of Amazon's ubiquitous assistant.

Chromebook keyboard
Google's Aluminium-merged OS brings familiar vibes - but I have a lot of lingering questions

By Ross Rubin

"Good job, Chrome OS. You can log yourself out."

Yahoo! Mail logo
How a good file helped me break free of Yahoo! Mail

By Ross Rubin

When Yahoo! Mail changed its quota to 2% of its previous quota, two tools came to the rescue.

The Meta Quest Pro on its charging base
VR's golden age is over, and there wasn't much gold there

By Ross Rubin

Meta's shift from immersive virtual reality to smart glasses leaves no clear home for business-grade VR/AR headsets.

26 Comments
Netgear Nighthawk M6 Pro
The latest mobile hotspots deliver 5G to almost any device while sparing your phone's battery - here's why businesses won't want to snooze on the newest technology

By Ross Rubin

There are serious productivity gains to be had from hotspotting.

Asus ZenScreen MB27ACF during our review
Desktop-sized displays hit the road - is it time for businesses to trade portability for productivity?

By Ross Rubin

Laptop-dwarfing monitors are fast becoming a big player on the portable display scene.

Samsung Galaxy Z Fold 7 REVIEW
Foldable phones have a chance if their prices can drop fast enough - but will business users be convinced?

By Ross Rubin

Thinner than ever but costlier than ever, competition may limit their success.

4 Comments
Closeup of Redmagic 10 Pro in Moonlight
Don't let the RedMagic 10 Pro fool you - this is a beast of a business phone in gamers' clothing

By Ross Rubin

I took a look at what this gaming phone offers for work and play.

Pomera DM250US
I think the Pomera DM250 is the distraction-free e-writer that could unseat the Freewrite Traveler for business writing

By Ross Rubin

I took a look at what the Pomera DM250 e-writer offers business travelers writing on the go.

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