Yoast's new AI tool wants to speed up your SEO best practices

News
By Owain Williams
published

New Yoast AI-powered functionality aims to smooth SEO processes

A person using a laptop.
(Image credit: Pixabay)

Getting the most out of your SEO optimization strategy could soon be a lot more intuitive thanks to a new release from Yoast.

The WordPress plugin, owned by Newfold Digital, has unveiled an AI title and meta description generator, which leverages internal SEO knowledge to produce unique, high-quality titles and meta descriptions for every page. 

Using the capabilities of generative AI, Yoast's new feature allows website users to add SEO titles and meta descriptions with a single click of a button. No need to squeeze your brain for creative titles, users can choose from a list of high-impact titles or generate more as needed. 

Optimizing SEO with a click

Yoast says its first-ever AI-powered plugin will allow marketing professionals to save time, and gives users without much technical expertise the means to enhance their online visibility and performance. 

Entrepreneurs managing online stores will be able to leverage Yoast WooCommerce SEO, the ecommerce add-on to the Yoast SEO Premium plugin. This add-on tool generates relevant meta descriptions for product pages turbocharging the game for digital merchants seeking visibility and enhanced user engagement with a fraction of the effort and cost of hiring a specialized SEO team. 

Premium users will also gain access to Yoast's advanced AI-powered functionalities without any additional costs. 

Kimberley Cole, General Manager at Newfold Digital, highlights Yoast's commitment to "ensuring that every website owner can access elite SEO tools that are easy to use". 

The news follows similar announcements from website builders Wix and Duda on their inclusion of AI-powered SEO tools in premium packages.

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Owain Williams
Owain Williams
B2B Editor, Website Builders

Previously working as a freelance content writer and editor, Owain has been writing about website builders, marketing, and a range of other business topics since 2017. During this time he has worked with industry leaders, spoken at several events, and been published on top media sites including MarketingProfs, Website Builder Expert, Digital Doughnut, and NealSchaffer.com.  Owain has gained hands-on experience with many leading website builders. This includes building his own ecommerce store on Shopify, creating several websites on WIX, and working with clients to grow their WordPress and Squarespace sites.  During his career, Owain has gained a breadth of marketing experience across industries ranging from complex engineering and international events to brand design and even brewing. Undertaking a 4 year apprenticeship in business, Owain has achieved a HNC, HND, and BA(Hons) in Business, Management, and Marketing alongside several professional qualifications from institutes including the Institute of Leadership and Management (ILM) and the Institute of Data and Marketing (IDM).  When he isn’t thinking, talking, and writing about website builders, Owain is a keen practitioner and competitor in Brazilian Jiu Jitsu, enjoys walking his dog, and spending time with his family.