Looks who's back - Jeff Bezos has a new company which wants to use AI to build better cars, spacecraft, and more

• Jeff Bezos returns with a majorly-funded startup Project Prometheus
• High-profile recruits signal an aggressive attempt to accelerate development from day one
• It targets manufacturing systems across computing, vehicles, and aerospace sectors

Amazon founder Jeff Bezos is preparing to return to an operational role through Project Prometheus, a startup that will apply artificial intelligence to industrial manufacturing.

The move marks Bezos' first formal leadership position since leaving the Amazon helm in 2021, even though he has remained active in areas linked to Blue Origin, his space rocketry business.

Project Prometheus has already accrued close to one hundred employees, drawing from groups such as OpenAI, DeepMind, and Meta, and has attracted substantial attention due to its scale and hiring strategy.

Project Prometheus

Reports indicate Project Prometheus aims to operate in sectors where computing systems, vehicles, and aerospace equipment demand complex engineering processes.

It enters the market with $6.2 billion in investment, placing it among the stronger early-stage ventures by available capital, and Bezos will be serving as co-CEO alongside Vik Bajaj, a scientist with previous experience at Google X and Verily.

Their joint role suggests an attempt to blend financial influence with technical supervision.

Although the startup has not released a detailed roadmap, the available information points toward a plan to integrate AI tools into heavy industrial workflows.

The company claims the approach will support the design and production of advanced hardware, including systems that rely on CPUs and GPUs for high-load computing tasks.

The organization is moving into a sector that already hosts numerous players pursuing similar ambitions.

Large technology companies have expanded their artificial intelligence research, while newer entrants continue to appear with narrower specialties.

Project Prometheus has kept a low profile, offering limited clarity on its geographic base or long-term operational framework.

Its focus on cars, computers, and spacecraft links it with fields where automation and simulation have become standard.

The strategy fits with Bezos’s long-running interest in space travel, yet the company has not provided public confirmation of timelines, partnerships, or manufacturing goals.

That said, the scale of funding raises questions about the expectations driving the project.

A venture of this size will face scrutiny if it fails to show measurable outcomes within reasonable timeframes.

The presence of high-profile hires may create pressure to demonstrate progress rapidly, even though complex engineering projects typically move slowly.

As of the time of writing, it is unclear how much of the current plan reflects technical feasibility as opposed to ambition.

Via The Verge

Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.