James Petter is VP International at Pure Storage.
He is passionate about growing and scaling international businesses and fascinated about the power of data to change the world for the better.
As VP International at Pure Storage, he helps businesses across Europe, Africa, the Middle East, Asia, Australia and South America to achieve growth by harnessing data and implementing digital transformation.
He is proud to have built diverse teams across global markets for Pure Storage and previously at Cisco and EMC, and place huge importance on nurturing and developing talent.
He has a keen interest in the way in which the IT industry is evolving - Artificial Intelligence and Ethics in Technology are both areas he watches closely, as these are issues which will shape the industry in the years to come.
