Google's Eric Schmidt rubs in Android smartphone dominance

Google's Eric Schmidt rubs in Android smartphone dominance
Merry Christmas, war is (almost) over, claims Google's Schmidt

Google chairman Eric Schmidt has stoked the fire of the ongoing Android vs iPhone smartphone rivalry by claiming the battle is almost won.

Speaking to Bloomberg, Schmidt said the dramatic swing towards Android handsets is reminiscent of Microsoft's Windows sweeping aside Apple's computing platform in the early 1990s.

Android's market share rose to a formidable 75 per cent in the third quarter of 2012, compared with the iPhone's 15 per cent, prompting Schmidt to rub a truckload of salt in the wound.

He said: "This is a huge platform change; this is of the scale of 20 years ago - Microsoft versus Apple."

"We're winning that war pretty clearly now," he added, claiming 1.3 million Android devices a day are being activated.

Mmmmm pie

However, while Android is destroying the iPhone in terms of OS market share, Apple rakes in unprecedented profits on hardware sales, while Google simply gives away its operating system.

Schmidt says the openness of Android gives Google the chance to push users towards its other services and cash in further on ad sales.

He added: "The core strategy is to make a bigger pie.

"We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems."

Schmidt is obviously feeling super-confident about the future, but perhaps his bravado went a tad too far when he claimed Google+ "is a viable competitor to Facebook."

Via Bloomberg

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.