GoDaddy wants to let SMBs get creative with social media posts

social media
(Image credit: Shutterstock/everything possible)
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Small- and medium-sized businesses looking to prioritize visual social media content will now be able to utilise an upgraded tool from GoDaddy (opens in new tab) that aims to aid the creation of impactful posts.

The web hosting giant has launched GoDaddy Studio, previously known as Over, which features thousands of customizable templates for non-designers and beginners.

The tool will also give SMBs the option to layer videos over images, and although the option to remove backgrounds from images is not yet available, GoDaddy says it is planning to make this available soon.

GoDaddy Studio templates

(Image credit: GoDaddy)

SMB social media presence

According to a recent report by Statusbrew (opens in new tab), 90 million small businesses worldwide use Facebook Pages, Groups, and Messenger.

Additionally, a blog on The Hub (opens in new tab) pointed out that when a Facebook post has images, it can earns about 2.3x more engagement than it would if it has no images.

Thanks to the new launch, GoDaddy users will now have the ability to create a range of visuals, including logos, ads, and branded content that can be used on Facebook, Instagram, Pinterest, Twitter, email campaigns, and other platforms.

The tool has a color and font selection option for SMBs who plan to keep a specific theme running throughout their social media posts online.

Like its rivals in the social media content creation space Canva (opens in new tab), GoDaddy’s Studio templates are also split between free templates and pro options, which requires users to upgrade their account.

Abigail Opiah
B2B Editor - Web hosting & Website builders

Abigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.