Dixons Carphone boss leaves


It’s been all change at Dixons Carphone. The company’s CEO, Sebastian James is leaving to become CEO of Boots. It’s the second departure from the mobile phone and computing company in a matter of weeks, in early January, CFO  Humphrey Singer left to take the financial reins at Marks and Spencer.

The company wasted no time in getting a replacement in. It’s announced that Alex Baldock, CEO of Shop Direct is set to take over. Dixons Carphone has, no doubt, been impressed by his ability an online transformation of the company and sees him as the man to lead the company through choppy waters.

James’ departure marks the end of a troubled period for Dixons Carphone, the company announced slashed profits in December. The company announced that it was overhauling its business model after its poor performance over the half-year. The company declared a fall in pre-tax profit of 60.4%, compared with the same period last year; while UK profits  fell from £130 million to £34 million.

Under the circumstances, it was almost inevitable that the company would seek to make changes and Baldock’s rapid appointment as CEO signals that the change at the top had been considered for some time.

Outstanding contribution

Ian Livingston, chairman of Dixons Carphone, said: “Seb has made an outstanding contribution to both the creation and success of Dixons Carphone. It is a much stronger company today than when he became CEO of Dixons Retail in 2012 with revenue, profit and customer satisfaction all substantially higher. The Group is now the market leader in eight countries.”

Livingston went on to welcome Baldock to the company.  “He has an outstanding track record in leading large, complex consumer-facing businesses. He’s led Shop Direct through one of UK Retail’s fastest, most far-reaching and most successful digital transformations, delivering five consecutive years of record financial performance, with strongly rising sales and an almost tenfold increase in profits. We look forward to Alex bringing that leadership to the Group as we build on our market-leading positions.”