How to improve your website's Google ranking

Google search on a desktop, tablet and phone
(Image credit: Websitemockupgenerator)

Google is the most popular search engine in the world, and if you want your website to be seen by as many people as possible, you need to make sure that it ranks high on Google. 

This blog post will discuss tips that will help you improve your website's Google ranking.


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Why Google ranking is important for your website

 Google ranking is important for a number of reasons. First, it can help you reach a wider audience. If your website is ranked higher on Google, then more people will be able to find it. This can lead to increased traffic and more customers or clients.

Secondly, Google ranking can help to build trust and credibility. If potential customers see that your website is ranked highly on Google, they will be more likely to trust your brand and feel confident about doing business with you.

Additionally, high Google rankings can lead to improved conversion rates. If people can find your website easily and navigate it well, they are more likely to make a purchase or enquiry.

Good Google rankings can help you stand out from your competitors. If you rank highly for relevant keywords, potential customers are more likely to choose your business over a competitor.

Finally, Google ranking can help improve your website's overall performance. A well-optimized website that ranks highly on search engines will load faster and be easier to use, leading to a better experience for visitors.

How to improve your website's ranking

To improve your website's ranking, you need to focus on the main areas:


Your website must be relevant to the keywords that you want to rank for. If your website is about dogs, you won't be able to rank for the keyword "cats."

Keyword usage

You need to use the keywords you want to rank for throughout your website, including in the title, headings, content, and even in the alt tags of images.

Site structure

A well-structured site will help search engines understand your website and how it is organized. This includes using a logical hierarchy when organizing pages and using descriptive titles and headings.

Content quality

Your content must be well written and provide value to the reader. It should also be unique and not copied from another website.

User experience

Make sure your website is easy to navigate and use. This includes having a mobile-friendly design, fast-loading pages, and clear call-to-actions.


Link building is still an important ranking factor for SEO. Try to get high-quality links from websites in your industry. You can also create link-worthy content that other websites will want to link to.

These are the main areas you need to focus on to improve your website's ranking in search engines.

How Google determines local ranking

There are a few key things that Google looks at when determining local ranking. One is your "Google My Business" (GMB) listing. This is the free listing that businesses can create on Google. Your GMB listing includes your business name, address, phone number, hours, category, website, and other important information.

Another thing Google looks at is online reviews. When customers leave reviews for your business on sites like Google, Yelp, and Facebook, it helps improve your local ranking. The more positive reviews you have, the better!

Finally, Google also looks at how popular your website is. If you have a lot of people visiting your site and spending time there, it tells Google that you must be doing something right. The more popular your website is, the higher you will rank in local search results.

Screenshot of TechRadar ranking for best website builder on Google search

TechRadar ranking for keywords "best website builder" on Google search (Image credit: Google)

The importance of keywords for SEO 

Keywords are important for SEO because they help search engines understand what your website is about and how it can be helpful to users. Additionally, keywords can be used to target specific audiences and help you rank higher in search results. 

Including relevant keywords on your website helps search engines better understand what your site is about. This allows them to index your pages correctly and show them in search results when people enter those keywords.

You also need to use the right keywords if you want people to find and visit your website. People enter keywords into search engines, so if you want your site to appear in those results, you need to use the right keywords.

Not all keywords are created equal. Some keywords are much more popular than others, and some are more specific. When you choose the right keywords, you can target a particular audience more likely to be interested in what you have to say.

If you want your website to appear as one of the first results in a search engine, then including relevant keywords is essential. Search engines use algorithms that consider various factors when determining which websites to show first, and keywords are one of those factors.

Keywords can help you get more traffic to your website, and more traffic means more potential customers or clients, which is why keywords are important for SEO. The better you rank in search results; the more people will see your website and the more traffic you'll get.

You need to use the right keywords throughout your website. For keywords to be effective, you need to use them throughout your website – not just on your homepage. This includes using them in your page titles, headings, meta descriptions, and content.

Website builders with SEO focus 

While there are many website builder services that you can use to create a website, not all of them have an SEO focus. This can be a problem if you're trying to create a website that is optimized for search engines. Fortunately, here are some website builders that have SEO focus.

Wix is a popular website builder offering users a wide range of features and templates. One thing that makes Wix stand out from other website builders is its commitment to helping users create optimized websites for search engines. In addition to offering users tips and advice on how to optimize their websites, Wix also provides users with access to a wide range of SEO tools.

WordPress is one of the most popular website builders with an SEO focus. It is used by millions of people worldwide and has many features that make it great for SEO.

Weebly is also an excellent option for those who want an easy-to-use platform with a focus on SEO. The platform offers a free and paid plan starting at $12 per month. Weebly's editor is simple and intuitive, making it easy to create and edit your site. Plus, its built-in SEO tools help you optimize your site for Google search.

Top ranking sites

Improving your website's Google ranking is important if you want to reach a wider audience, build trust and credibility, improve conversion rates, and stand out from your competition. 

You can do some things to improve your ranking, including making sure your website is relevant to the keywords you want to rank for, using those keywords throughout your website, and having high-quality content. 

If you focus on these main areas, you will see an improvement in your website's Google ranking.

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Ruby has been a freelance technology writer for over four years and has a passion for information technology and the Internet in its entirety. She has a wide range of specialities including web hosting, streaming (Firestick, Kodi, and APKs), VPN, information technology, and affiliate marketing. Ruby is a graduate of Bachelor of Science in Commerce from the University of the Philippines, and regularly codes in her free time.