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7 mythical Apple products that never saw the light of day
By Craig Grannell published
Sometimes, that long-rumored Apple product stays a rumor and never graces the real world. Here are our favorite near-mythical gadgets from the company's 50-year history.

How Apple accidentally destroyed the record business
By Carrie Marshall published
Three Apple products changed the way we listen to music — and caused some unintended consequences too.

'You’re holding it wrong': 11 iconic phrases that define Apple's last 50 years
By Verity Burns published
From carefully crafted marketing lines to terms the company would probably rather forget, these phrases capture the impact, influence and missteps of Apple over the last 50 years.

From Ping to 'MobileMess': 11 things Apple got horribly wrong in the last 50 years
By Lloyd Coombes published
From rock band downloads to unreliable keyboards, here are the biggest Apple misfires in the last fifty years.

I saw Steve Jobs give his last WWDC presentation — here's why it still matters
By Lance Ulanoff published
It's been 15 years since Steve Jobs died, and as Apple turns 50, we reflect on the iconic CEO's last great presentation.

Apple may add AI chatbots that run ‘inside Siri’ — here's why that's concerning
By Alex Blake published
Apple might soon add AI chatbots that run inside Siri, but there could be a lot of risk involved.

The AirPods Max 2 won me over after a few days thanks to one key upgrade
By Jacob Krol published
After a few days with AirPods Max 2, Apple’s new over-ear headphones feel familiar, but they're noticeably smarter and more adaptive in everyday use.

'Only limited by the physics': inside Apple’s AirPods Max 2 and the H2 chip upgrade
By Jacob Krol published
We spoke with Apple to unpack what's new with AirPods Max 2
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