Matt Finlayson

CTO, ActivTrak.

Articles by: Matt Finlayson

Big letters AI in pink in front of pink and blue strands of light suggesting a digital explosion
AI success depends on business outcomes, not usage vanity metrics

By Matt Finlayson Published

Stop measuring AI adoption and token usage; start measuring whether AI actually improves business outcomes.

A robot standing thoughtfully in front of a giant digital display with code on it
AI is messy: here's how to clean up your data before it derails your strategy

By Matt Finlayson Published

Most Enterprise AI programs don't fail because of the model. They fail because underlying data is fragmented, inconsistent, and poorly governed.

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