It's easy to be cynical about Philips' Aurea TVs. After all, shouldn't a TV be more about picture and sound quality than having loads of brightly-coloured flashing lights around its edges?

If you forced yourself to look past the marketing twaddle and gave the first Aurea time to grow on you, its eye-catching tech proved to be more than just hollow chest-thumping.

So I'm glad to see Philips persevering with its Aurea concept in the form of the 42PFL9903H. Especially as the improvements made to the technology here are quite considerable.

Better looking LCD

The basic chassis design is much more stylish than that of the original Aurea. The bezel is slimmer and fronted by glass, giving it a sleek, modern look. The set also sports the distinctive transparent shroud found on other current high-end Philips TVs.

More importantly, the Aurea Light Frame effect quickly proves much more accurate, and therefore more effective, than it was first time out This is due to two factors.

Firstly, thanks to the inclusion of 22 extra LED light sources, the placement of coloured light around Aurea II's bezel fits much more accurately with the content of the image you're watching.

So now if a couple of inches of the picture on the left are blue, an almost exactly corresponding two-inch section of the left-hand bezel will also turn blue, with less chance that the frame's blue part will be slightly distant from, or distractingly bigger than, the blue part of the image.

Impressive connectivity

Secondly, the Light Frame's oscillating colours look much more like the colours onscreen. This massively improves the natural sense of 'flow' from the display to the frame.

At times the misplaced or mis-toned colours of the original Aurea used to jar, distracting you from what you were watching. But Aurea II's improvements make such 'dislocating' moments far rarer. Because of this, I lapped up the new Light Frame effect pretty much instantly.

Despite all the Light Frame/Ambilight improvements, there will still be people who not only aren't convinced by the whole Aurea proposition, but actively dislike it.

So it's good for Philips that the 42PFL9903H has more to offer, including four v1.3 HDMIs, a USB input for playback of a wide variety of multimedia formats from USB storage devices, and even a DLNA-certified Ethernet port for access to files stored on your PC.

Pixel pixies

The good times continue with the 42PFL9903H's AV performance.

Pictures come courtesy of the same screen employed to best buy-winning effect on Philips' 42PFL9703D, meaning they combine Philips' Perfect Pixel HD video processing engine with a Full HD pixel count and wide colour-gamut LCD display. The results are as mesmerising as the antics of the Light Frame.

Images look remarkably sharp and detailed. HD material pulls off the seemingly impossible feat of appearing to contain more resolution than the screen's 1920 x 1080 pixels, with awe-inspiring results. The detail level in the planetary flyby in WALL-E (Blu-ray) has never looked more acute.

Crucially, though, Perfect Pixel HD has a profoundly positive impact on standard-definition sources. In my opinion these look sharper than on any other Full HD TV from any other brand. This sharpness is added with remarkably little accompanying video noise. Objects move fluidly and with clarity.

Overt processing artefacts, which Philips sets have fallen foul of in the past, are fairly infrequent – provided you've accurately configured the TV's huge quantity of picture settings.

Rainbow warrior

The 42PFL9903H's colour reproduction is excellent. Hues (while watching WALL-E on Blu-ray) are stunningly intense – especially when reinforced by the Light Frame.