I'm thoroughly 'edged up' by LG's 47LG7000.
Instead of just talking up its size and picture quality, as you'd expect with a TV sitting near the top of LG's product range, the brand instead feels the need to 'wow' consumers by bigging up the model's Bluetooth functionality.
Well, excuse me if I don't do a happy jig around the test room.
Yes, the 47LG7000 allows you to wirelessly playback digital photos from Bluetooth-enabled mobile phones, or listen to the TV's sound wirelessly using Bluetooth headphones, but these are not the things AV dreams are made of. It falls to other areas of the 47LG7000 to get me back on side.
Gimmicks aside...
I started to warm to the TV once it was out of the box. It's a little larger in the bezel than most of today's svelte trendsetters, but the funky rounded edges and ultra-glossy finish help it stand out from the crowd.
It also has a scarlet red strip running around its frame; this could have made it feel like a souped-up boy racer car, but instead manages to endow the LG with considerable style. As gimmicks go, it's a good 'un.
The 47LG700 has the sort of connections guaranteed to put a smile on my face too, including four v1.3 HDMIs, a USB 2.0 port for playback of JPEG and MP3 files from any USB storage devices (far handier than the Bluetooth stuff, if you ask me) and a D-Sub PC port.
An RS-232C output allows for enhanced integration into a wider home cinema system, too, and there are the usual component, Scart, composite and S-video fallbacks.
Intuitive menus
Setting up this TV is fairly straightfoward; I had no problems fixing it to its swivel stand, although at this size you may want to wall mount it.
The onscreen menus employ an attractive and intuitive new graphics-based system rather than reams of boring text. And the 47LG7000 is probably LG's most plentifully featured TV to date.
In fact, it provides so many picture adjustments that it can be calibrated professionally by an Imaging Science Foundation (ISF) engineer.
Processing wizard
For my money the most significant of the 47LG7000's features is its TruMotion 100Hz processing engine. In keeping with similar systems employed by rival brands, this both doubles the image's refresh rate, and interpolates wholly new frames of image data designed to fill in the 'gaps' between the real images in a source.
LG's TruMotion 100Hz system differs from the competition, though, when it comes to how invisibly it works. I don't mean that you can't see what the processing is doing; in fact, motion is clearly sharper and more fluid when it's switched on. Provided you only use its 'Low' level setting, the system is surprisingly resilient to the usual distracting side effects that often accompany such processing wizardry.
There are other processing systems out there that do a more aggressive job of smoothing and sharpening motion – Philips' HD Natural Motion for instance – and there are rare moments of glitching even using the TruMotion's 'Low' setting. But overall I have no doubt that the LG's subtle, natural approach will deservedly win it many plaudits.
Rich colours
Also something of a revelation is the 47LG7000's colour fidelity. Colours are extremely vivid and richly saturated – traits common to LG LCDs for some time – but also totally believable in tone, something the brand's flatscreens have struggled to achieve in the past.
