Durable AI website builder review 2024

AI website generator with lots of bells and whistles, but limited customization

screenshot of durable AI website builder homepage
(Image: © Durable)

TechRadar Verdict

Durable is definitely one of the more feature-rich AI website generators on the market, but it may not be enough to suit the needs of professional website designers.


  • +

    Quick and easy website creation

  • +

    Built-in AI marketing tools

  • +

    Good customer service


  • -

    Limited website customization options

  • -

    AI-generated content concerns

  • -

    Insufficient third-party integrations

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

Durable is an AI-powered website builder that aims to simplify the process of creating professional websites for small businesses and entrepreneurs. Founded in 2022, the company's mission is to make owning a business easier than having a job by providing a suite of AI tools for website creation, marketing, invoicing, and customer relationship management (CRM). 

One of the best AI website builders on the market, Durable lets you generate a complete website with images, content, and a contact form in just 30 seconds, by answering a few simple questions about your business type, name, and location. The AI handles the rest, selecting an appropriate template, customizing the design, and filling it with relevant content. If you're not satisfied with any section, you can easily regenerate it or make edits using the drag-and-drop editor. 

What we liked about Durable is how it streamlines the website creation process, making it accessible to users without any coding or design skills. The websites generated by its AI look professional and are optimized for mobile devices. Durable also offers other useful features, such as built-in SEO tools, analytics, a CRM system, and an AI assistant that can help with tasks like writing blog posts or ad copy. 

On the downside, Durable may not be suitable for building more advanced or custom websites, as the customization options are somewhat limited compared to some of the best website builders. The AI-generated content, while generally good, may not always be accurate. There’s also some concern about how well Durable plays with third-party integrations. Its pricing plans, which start at $15/month, could be a bit steep for some small businesses on a tight budget. 

However, Durable is generally a solid choice for small business owners, freelancers, and entrepreneurs who want to quickly establish an online presence without getting bogged down in the technicalities of web design. While it may not be the best fit for businesses that require heavy customization, Durable is definitely worth considering if you prioritize speed and simplicity in your website creation process.

Durable plans and pricing

screenshot of Durable pricing page

Regardless of the level of tools and feature you need, there is a plan that will fit. (Image credit: Durable)

Durable offers a range of pricing options designed to suit the needs and budgets of various businesses. The AI website builder provides a free website builder plan that allows users to generate a website with a subdomain at no cost. However, to unlock more advanced features and publish your website with a custom domain, you'll need to subscribe to one of the paid plans. 

The Starter plan, which costs $15 per month or $12 per month if billed annually, is the most affordable paid option. It includes a custom domain name, unlimited pages, priority email support, access to 10 million stock images, unlimited monthly blog articles, and premium widgets. This plan also comes with a simple AI CRM for managing unlimited contacts and the AI assistant for automating tasks. 

For businesses with more extensive needs, the Business plan is available at $25 per month or $20 per month when billed annually. In addition to all the features of the Starter plan, it offers support for up to 5 team members, live chat support, email sync and auto-reply, review automation, a social post generator, Google ad generator, and unlimited invoicing. 

Durable also offers the Mogul plan for owners and operators who want to manage multiple businesses within a single account. Priced at $95 per month or $80 per month when billed annually, this plan supports up to 5 businesses with 5 custom domains, unlimited pages, users, and invoices. It also includes 1:1 onboarding and all the features of the Business plan for each business. 

All paid plans come with a 30-day money-back guarantee, and users can cancel their subscriptions at any time. It's important to note that the subscription cost is tied to each website, so you'll be charged per website you publish, except for the Mogul plan.

Durable website builder features

screenshot of Durable AI website builder starting page

Simply answer a few questions to get your website building journey started.  (Image credit: Durable)

With its intuitive interface and advanced AI capabilities, Durable empowers users to build professional websites quickly and easily, without the need for coding or design expertise. Let's take a closer look at some of the standout features that set Durable apart from other website builders.

AI-Driven Website Generation

Durable's standout feature is its ability to generate a complete website with images, content, and a contact form in just 30 seconds. By answering a few simple questions about your business type, name, and location, Durable's AI algorithms create a tailored website that matches your industry and brand. 

No-Code Customization

While Durable generates a professional-looking website from the start, it also offers a user-friendly drag-and-drop editor that allows you to easily customize your site. You can change colors, fonts, images, and layouts to match your preferences, and even regenerate specific sections if you're not satisfied with the AI-generated designs. 

Integrated Marketing Tools

Durable goes beyond website creation by providing a range of integrated marketing tools to help you grow your business. These include built-in SEO features, analytics to track visitor behavior, a Google Ad writer, and email marketing solutions. With these tools, you can effectively drive traffic to your site and engage with your audience. 

AI-Powered CRM and Invoicing

Durable offers an AI-powered CRM system that helps you manage customer interactions and streamline your sales process. It also includes an invoicing feature that simplifies billing and payment tracking. These tools work seamlessly with your website, providing a comprehensive solution for managing your business online. 

AI Assistant and Blog Builder

Durable's new AI Assistant is a powerful tool that can help you automate various tasks, such as writing blog posts, ad copy, or social media content. The AI Blog Builder allows you to generate SEO-optimized blog posts in seconds, saving you time and effort while keeping your website fresh and engaging.

Durable AI website builder: Setup

Getting started with Durable is easy enough. To begin, simply visit the Durable website and click on the "Generate your Website" button. You'll be prompted to enter your business type, location, and name. Once you've provided this information, Durable's AI algorithms will generate a fully functional website tailored to your specific business needs in just 30 seconds. 

screenshot of durable website builder results

Answer a few questions and you are presented with a simple, yet functional website.  (Image credit: Durable)

After your website is generated, you'll need to sign up for an account to customize and optimize it further. The registration process is quick and easy, requiring only your email address and a password. Upon signing up, you'll be guided through a user-friendly onboarding process that introduces you to Durable's key features and tools. This includes the AI-powered website editor, which allows you to easily customize your site's layout, color scheme, and content without any coding knowledge.

As a first-time user, you'll find the interface intuitive and easy to navigate. The platform offers a range of configuration options to fine-tune your website to your liking. You can add or remove sections, change images, and edit text directly within the editor. If you're not satisfied with a particular section, simply click the "Regenerate" button and Durable's AI will create new content and images for you.

The platform provides a suite of AI-powered tools to help you manage and grow your online presence. This includes an integrated CRM system for managing customer interactions, an invoicing tool for streamlining billing, and an AI assistant for automating tasks like writing blog posts or ad copy. These features are designed to save you time and effort while ensuring your website remains up-to-date.

To keep your Durable website running smoothly, the platform handles most maintenance tasks automatically. This includes regular software updates, security patches, and backups. However, it's still important to periodically review your website's content and performance to ensure it aligns with your business goals. Durable's analytics tools provide valuable insights into visitor behavior and engagement, allowing you to make data-driven decisions for optimizing your site.

Durable support

screenshot of durable support page

Durable offers several different methods of support.  (Image credit: Durable)

Durable offers customer support through multiple channels, ensuring that users can get help whenever they need it. The primary support channels include email, live chat, and an extensive knowledge base. Email support is available for all users, while live chat support is reserved for those on the Business and Mogul plans, providing them with priority assistance. 

The company's response times are impressive, with most users reporting quick and efficient support. Durable's support agents are known for their friendliness, expertise, and willingness to go the extra mile to help customers resolve their issues. Many online reviews praise the quality of support provided by Durable, with customers appreciating the personalized attention they receive. 

In addition to direct support, Durable also maintains a comprehensive knowledge base that covers a wide range of topics, from getting started with the platform to advanced features like setting up e-commerce and managing multiple sites. The knowledge base is well-organized and easy to navigate, making it a valuable resource for users looking to troubleshoot issues or learn more about the platform. 

Durable AI website builder: Final verdict

With its AI-powered website generator and marketing tools, Durable simplifies the website creation process and provides ongoing support for business growth. We think it’s a solid choice for small businesses and entrepreneurs seeking a quick, easy, and affordable way to establish an online presence. 

However, those looking for a fully-featured web design platform should consider other options for now. Durable is heavily dependent on its AI algorithms, which stifles customization somewhat and makes it challenging to work with third-party integrations. While we like how it all comes together in the end, we don’t think this is the best platform for advanced designers with prior web development experience.

Ritoban Mukherjee

Ritoban Mukherjee is a freelance journalist from West Bengal, India. His work has been published on Tom's Guide, TechRadar, Creative Bloq, IT Pro Portal, Gizmodo, Medium, and Mental Floss. Ritoban is also a member of the National Association of Science Writers.

With contributions from