Introducing a new product or service onto the market is one of the most exciting things a vendor can do. But no matter how revolutionary or how high quality the offering, the marketing and messaging can make or break a launch.
This category recognises the best collaborative effort between an agency and a brand
- Find out all the winners at the Mobile Industry Awards 2020 here!
Our entrants were asked to submit entries based on the following criteria:
- Tell us about your brief
- What were your KPIs?
- What did you propose? Tell us about the services and solutions you recommended
- Tell us the cost and showcase how this was financially successful for both you and the customer
- What makes this campaign special? Provide customer testimonials
Our 2020 finalists are:
The winner is EE with its 5G launch!
Speaking about EE’s win, Mobile Industry Awards Director Mark Fermor said: “Being first doesn’t necessarily mean best. However, EE’s ability to make its 5G launch about network excellence gave them every chance to capturing customers’ early interest. Crucially, it made its 5G offering easy to understand. Now the race for 5G is firmly underway and we cannot wait for mass adoption and new applications that go beyond mobile data.”
SAVE THE DATE! Running for more than a decade, the Mobile Industry Awards represent the gold standard of excellence in the industry. From the boardroom to the grassroots, the entrants represent the best and brightest the UK and European mobile industry has to offer. For its 19th year we're celebrating the best Manufacturers, Retailers, Networks, Distributors and Dealers on June 24 2021.
TO PARTNER: hazel.eccles@futurenet.com
FOR CATEGORIES & CRITERIA: charlie.southwood@futurenet.com