Although easier said than done, accessibility, usability, and inclusion should always be key aspects in creating a website that works for everyone.
However, according to a new report from Heap, nearly half (43%) of consumers feel the majority of websites are not designed around the end-user's needs.
The digital insights platform sifted through anonymized data from hundreds of customers to see what kinds of insights they are not getting, and it turns out that quite a lot has been slipping through the net.
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With the report pointing out that 98.5% of website owners have a tool that gives them data on how users interact with their product or website, but of that, only 24% say they have full insight into the user journey on their site, it conjures up the question - who is to blame?
With only 16% of digital experience owners knowing why most customers drop off their website, despite over 98% disclosing they have the tools, it appears that the fault lies somewhere in between the website builder service provider and the organizations using it.
TechRadar Pro reached out to Heap for further insight on the report findings, to which the digital insights platform is yet to respond.
There is a significant overlap between accessibility and usability, and with 89% of consumers mentioning that ease of use is a critical factor when choosing between two websites, it is one explanation for the website drop off rates website owners are experiencing.
According to W3C's web accessibility initiative, many websites and tools are developed with accessibility barriers that make them difficult or impossible for some people to use.
Not getting on top of it could cost businesses billions, as analysis from web hosting providers LCN found in its recent report.
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Abigail is a B2B Editor that specializes in web hosting and website builder news, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.